Adeia is a technology company pioneering innovations that transform retail and eCommerce experiences. At the forefront of this evolution, Adeia’s technology enables seamless interactions between video content and online shopping, making purchasing more intuitive and integrated than ever. One of Adeia’s groundbreaking contributions is clickable video, which allows viewers to interact with objects in videos and instantly access product information or purchase options. Using advanced object detection and tracking, Adeia’s technology identifies and tags items appearing in video content—from cookware in a cooking show to fashion in a TV series—creating a direct link between entertainment and eCommerce. This eliminates the traditional multi-step shopping process, allowing consumers to engage with products effortlessly. Adeia is also shaping AI-powered advertising by enabling hyper-personalized ad creatives and dynamic product placements. AI-driven campaigns can tailor ads based on individual user preferences, ensuring that every ad experience is relevant and engaging. In addition, Adeia is pioneering interactive TV ads, where viewers can use voice commands to initiate purchases directly from their screens, removing friction from the buying process. Beyond traditional eCommerce, Adeia is exploring innovations in augmented reality (AR) and virtual reality (VR). These technologies allow personalized promotions to be overlaid onto real-world environments, enhancing in-store and digital shopping experiences. Whether through smart product recommendations, immersive virtual stores, or interactive content, Adeia’s technology is at the core of the next-generation retail landscape. With a commitment to innovation, Adeia is redefining how consumers discover, interact with, and purchase products, bridging the gap between content, commerce, and AI-driven engagement.