eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Jonathan Mann

Senior Director of User Experience Design & Accessibility

3:20 PM Closing Keynote And Interactive Session: Applying Behavioral Economics Principles To UX Design

UX designers are great at designing products that are enjoyable and easy to use. We excel at ensuring people can do something. But what about designing so people will do something?
For this, we might look to the field of behavioral economics, which draws from the fields of psychology, neuroscience, and economics to explain and potentially influence human behavior. Initiatives from governments, NGOs, and marketing professionals are now commonly grounded in behavioral economics research. Can UX designers also draw inspiration from the field? In this talk, Jonathan Mann explains:
• A brief overview of a framework for understanding behavioral economics 
• A sample case study that created a strategy to nudge customer behavior in a manner that led to significant profit
• We’ll then have an interactive discussion, including the question of ensuring that your behavioral nudges are ethical

Check out the incredible speaker line-up to see who will be joining Jonathan.

Download The Latest Agenda