eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Andrew Laudato, EVP, COO at The Vitamin Shoppe
The Vitamin Shoppe Logo

Andrew Laudato

The Vitamin Shoppe

Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda

Day Three – Thursday, February 25, 2021

Thursday, February 25th, 2021

12:15 PM KEYNOTE: Leading Through Chaos

Now more than ever integrity is a key foundation for any business. Customers are looking for brands who prioritize authenticity and transparency and they are calling out brands who are not this way. Hear how one company effectively communicates their brand values and mission to their customers and review tips for:

  • Analyzing your brand voice and what authentic tactics are working to connect with customers during these unprecedented times
  • Embracing authenticity and transparency and ensuring all stakeholders are on board
  • Expressing values throughout the customer journey to invite and build a community, with an open dialogue
  • Using meaningful messages to connect with your value-driven customers
  • Assessing how to showcase your brand and value proposition, and which channels work best