eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Scott Emmons

Head of Innovation Lab
Neiman Marcus

Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG).  He founded and built the innovation lab (iLab) in 2012.  Scott has elevated technology innovation to be a core value at Neiman Marcus Group through his efforts.  Scott is responsible for leading NMG in evaluating, designing, testing, and piloting cutting-edge technologies and applications for luxury retail.  Scott is also working on BYOD initiatives, Wi-Fi/LAN/WAN infrastructure, mobility, and digital signage initiatives.  Innovation projects include the Memomi Memory Mirror, 4K touch table look books, store associate IOT communicators, intelligent mobile phone charging stations, digital directories, and new fitting room technology.

8:35 AM Keynote: Retail Innovation: Preparing For The Customer Of The Future

The future of eCommerce starts now. As commerce goes almost exclusively online over the next few years, Scott believes there will be three main ways that companies can distinguish themselves: price, customer service and interactive experience. Here you’ll learn how gaming in particular will assist in each of these areas by enhancing brand engagement and create a lasting memory. Scott will teach you how to create an engaging user experience & offer a good incentive, as well as allowing users to share socially & market gaming through all channels.