eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Swati Bothra, Director, Digital at BJ's Wholesale Club
BJ's Wholesale Club Logo

Swati Bothra


Director, Digital
BJ's Wholesale Club

Check out the incredible speaker line-up to see who will be joining Swati.

Download The Latest Agenda

Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021


4:55 PM PANEL DISCUSSION: Implementing Personalization Strategies That Create Seamless Customer Experiences

Personalization has always been essential, but successfully connecting with customers during isolation presents a new challenge for retailers. In this panel discussion, discuss ideas for:


  • Determining where you need to personalize – both onsite and offsite
  • Finding out where you are driving results from your personalization 
  • Fast tracking capabilities where you can 
  • Being more predictive by using your data to provide more personalized experiences for customers 
  • Ensuring you are being relevant and contextual to customers – being where they are 
  • Executing effectively on your personalization strategies