eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Laura McElhinney, Chief Data Officer at Horizon Media
Horizon Media Logo

Laura McElhinney


Chief Data Officer
Horizon Media

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda

Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021


3:35 PM Retailer Only Collaborative Workshop: Spring Clean Your Data Strategy To Optimize Your Budget

Every company is dealing with diminished budgets this year. How can retailers evaluate their data strategy, accurately attribute ROI to their data assets, and invest in data and technology that can help them collaborate with trusted partners and grow customer intelligence? This workshop takes participants through best practices and provides an open forum for retailers to discuss approaches to data challenges affecting their ability to understand consumers and map the customer journey.  

o   Get comfortable with change.

o   Building a solid data foundation is worth investing in, no matter how your business is doing.

o   Make your data strategy work not just for your company, but for your customers.