eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Timothy Lakin, eCommerce Merchandising Manager at Skechers
Skechers Logo

Timothy Lakin


eCommerce Merchandising Manager
Skechers

Check out the incredible speaker line-up to see who will be joining Timothy.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


2:55 PM Panel Discussion: Creating A Customized Dialogue With Your Customers To Help Increase Sales

Creating custom content is more important than ever, but how are you ensuring that you are truly engaging with the customer in a meaningful way? Sugarfina and Skechers, who boast tremendously loyal customer bases, will share the types of personalization that are working to increase customer lifetime value and drive brand advocacy.
Explore tips for:

  • Building and tracking a flow of conversations between loyal fans and brands
  • Producing a personalized dialogue that is bolstered by data
  • Creating new, unique content based on the customer shared voice and their shopping behaviors
  • Measuring how the personalized dialogue converts to sales