eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Tanya Plaza, Head of Deliverability at dotdigital
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Tanya Plaza

Head of Deliverability

Check out the incredible speaker line-up to see who will be joining Tanya.

Download The Latest Agenda

Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

1:20 PM VIP Interactive Roundtable Discussions

Topics Include:

1. Meeting Your Customers When They Are Poised To Buy: Online Ad Optimization 

Hosted By: Genelle Kunst, Global Head of Marketing, dotdigital, Tanya Plaza, Head of Deliverability, dotdigital

2021 just started, and yet as marketers we’re already finding ourselves neck deep in our data driven marketing strategies. In what sometimes can feel like the utterly confusing black hole of data, how do you make sense of it all? Join dotdigital for their roundtable session as they take you through 5 key data driven marketing strategies to help you navigate your way through. In this roundtable session we will discuss:

·        How to collect, what to collect

·        Data Security

·        Marketing Automation

·        Customer Data

·        Optimization 

2. eCommerce Accelerated: Uncovering 3 keys to Success

Hosted By: Scott Kelliher, Head of US Brand Partnerships & Advertising, eBay Ads; Carlo Savino, Executive Director NA eCommerce, Lenovo 

Your brand is unique and so are your customers. With the eCommerce space heating up, and more brands adopting and strengthening their digital presence, where and how you engage is critical in driving consideration, adoption and sales. This session will break down the 3 keys to driving eCommerce success in 2021. Curious minds apply here.

3. Will Personalization Survive The New Post-Cookie World? Can Personalization Still Drive ROI In Marketing, Search & Experience

Hosted By: Clint Burgess, Head of Product Marketing, Bloomreach

With the swift change in digital that occurred last year, businesses have needed to make impactful decisions to drive digital growth. Learn about the most important aspects of improving your commerce conversions and provide the experience your customers are looking for.

4. Findings: What Does the Post-Pandemic Shopper Want?

Hosted By: Adrian Grbavac, Chief Customer Officer, Infobip

2020 altered expectations for nearly every consumer, requiring retailers in many instances to meet them MORE than halfway, and maintain an increased comfort level from order to delivery. During this session, we’ll discuss the findings from our survey of 1,235 consumers, which uncovers just what they want moving forward – have they gotten accustomed to online shopping and social distancing, or are they in a hurry to get back to in-store shopping?

5.      Top Strategies For Turning Retail Browsers Into Lifelong Shoppers 

Hosted By: Elizabeth Marshall, Director, Solutions Consulting, North America, Tealium

Acquiring, converting and retaining customers for life is no easy feat while digital noise is at an all time high. Join this lively discussion to see the key things retailers can do to not only capture the attention of browsers but to ensure they become happy customers for life.