eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Meghan Laffey


11:30 AM Keynote: Building A Brand For The Community

90% of major brands are declining.  The amount of choice out there can be paralyzing.  Millenials are looking for a brand that is not just about delivering a profit. At Brandless, we are a purpose-driven, for-profit company. But people are just people—they deserve better.  They deserve access to affordable, quality products and the current system is broken.

Join Racahel and Meghan and get tips on community engagement, when and how Brandless chooses their assortment- what to sell, where to grow—as they build an online brand:

• Understanding the changing consumer landscape and why the time is right for Brandless
• A brand is no longer what a company tells a consumer…it’s what a friend tells a friend
• “Just What Matters”—the Brandless ethos—and how it guides assortment decisions, packaging design and vessels, and ingredient labels
• How “Just What Matters” is communicated through digital channels

Check out the incredible speaker line-up to see who will be joining Meghan.

Download The Latest Agenda