eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Hanna Andersson Logo

Kristin Smith


VP, Digital
Hanna Andersson

Check out the incredible speaker line-up to see who will be joining Kristin.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


4:50 PM Sustainable Fashion Panel: Focusing On Transparency Through Your Brand Promise

Sustainability is the buzzword du jour, but how are brands really tackling it in a meaningful and authentic way? How can you make sustainability a part of your brand promise and ensure that you are sharing this with your customers who continue to demand brand transparency? Panelists from Marine Layer and Hanna Andersson among others will share insight into:

  • Embracing authenticity and simplicity for an entire product lifecycle
  • Expressing values throughout the customer journey to invite and build a community
Using meaningful messages to connect  with value-driven customers
  • Assessing how to showcase your brand and value proposition, and which channels work best