eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Hanna Andersson Logo

Kristin Smith

VP, Digital
Hanna Andersson

Check out the incredible speaker line-up to see who will be joining Kristin.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:50 PM Sustainable Fashion Panel: Focusing On Transparency Through Your Brand Promise

Sustainability is the buzzword du jour, but how are brands really tackling it in a meaningful and authentic way? How can you make sustainability a part of your brand promise and ensure that you are sharing this with your customers who continue to demand brand transparency? Panelists will share insight into:

  • Embracing authenticity and simplicity for an entire product lifecycle
  • Expressing values throughout the customer journey to invite and build a community
  • Using meaningful messages to connect  with value-driven customers
  • Assessing how to showcase your brand and value proposition, and which channels work best