Day 2: The Evolution Of Digital & Omni-Channel
Wednesday, February 26th, 2020
Jonathan Shokrian founded MeUndies in 2011 to transform the way people buy and feel about underwear. MeUndies won over the hearts of consumers and cultivated a vocal, engaged online community. This community-driven approach has become the backbone of MeUndies’ success. By celebrating real people through brand campaigns, social content, and more, MeUndies has brought consumers deeper into the fold and built a thriving, profitable business. In this session, their Founder and CEO will discuss how MeUndies’ creative, values-driven approach to brand-building has evolved the company into a platform for self-expression.