Alanna Baker

Senior Director, Site Merchandising Home Target

Alanna Baker is Senior Director of Site Merchandising for Home at Target where she is responsible for driving e-commerce guest experience, sales growth, and profitability.  Under Alanna’s guidance, Target.com has grown their Home business, launched new functionality integrating CGI, AR and VR, and found opportunities to advance the organization through global partnerships. Her experience also includes Product Content, Data Accuracy, Digital Media, and Marketing.

Alanna is proud to be a leader of the Diversity and Inclusion Committee for Target’s digital team.  She resides in Minnesota with her husband and three children.