eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Alanna Baker

Senior Director, Site Merchandising Home

1:40 PM Lightening Round Panel Discussion: Exploring The Tech Driving The Next Generation Of Merchandising

Major strides have been made in the world of online merchandising as automation is helping to make the process more efficient for your merch team and more personalized for your customer. Panelists will walk you through ideas for:
• Building overall experiences to showcase merchandise—aside from just the tech
• Better connections through product personalization of merchandise—how today’s tech can act as a personal stylist 
• Using AR/VR to integrate sensory experiences 
• Using AI for responsive merchandising
• Getting clean data to achieve more personalized merchandising across the site 

Check out the incredible speaker line-up to see who will be joining Alanna.

Download The Latest Agenda