eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Hillary Whitehead, Sr. CRM Marketing Manager at Fossil Group, Inc
Fossil Group, Inc Logo

Hillary Whitehead


Sr. CRM Marketing Manager
Fossil Group, Inc

Check out the incredible speaker line-up to see who will be joining Hillary.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


2:55 PM Panel Discussion: Creating Meaningful Digital Experiences For Individual Customers, Not Just Customer Segments

How are retailers shifting away from segmentation and getting closer to a 1:1 relationship with their customers? Using AI and other smart targeting techniques, customers can now feel as though every interaction is personalized and authentic. A diverse group of panelists will walk you through best practices for: 

  • Building a thoughtful approach to long term customer relationships, and harnessing the best tech to foster them
  • Capturing and catering content around individual customer interests to reflect the intentions of those customers
  • Having seamless touchpoints for curated product recommendations
  • Measuring the success of your efforts