Amanda Paul-Garnier

Marketing Director
Frederick Wildman & Sons

Amanda is a marketing professional with 13 years of experience in wines & spirits and luxury goods. Currently, she is the Marketing Director of the Italian & New World wines at Frederick Wildman & Sons Importer, a fine wine importer founded in 1933. Her portfolio encompasses over 20 wines from Italy, South America, Australia and New Zealand. She manages a team of 4 with people. Previously, she worked as the Senior Brand Manager for Perrier-Jouet and before that as a Brand Manager at Edrington, known for the Macallan brand. When she is not working she is an active volunteer for Room to Read, a non-profit that works to combat gender equality in education and loves most athletic pursuits as she has a deep appreciation for the outdoors. Amanda holds a Bachelors from the University of California, Berkeley and a Masters from Columbia University.

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Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

4:25 PM Fireside Chat: Shifting Trends In eComm And Partnerships To Become D2C

With the Pandemic, businesses have had to completely turn their business models upside down to continue to reach their customers. One way businesses have done this is by forming unique partnerships with established digitally native brands and marketplaces. Join Craig Kapilow of Rue Gilt Groupe and Amanda Paul-Garnier of Frederick Wildman, a premier wine company, as they discuss the partnership they created to reach Frederick Wildman’s customers while staying at home:

How marketplaces showcase and sell established brands, ensuring current and new customers are reached
Reflections on how the alcohol industry has adapted to shifting customer habits
New found success Frederick Wildman has had by partnering with Rue Gilt Groupe, and what tactics were used