Greg Pulsifer | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Greg Pulsifer

SVP, eCommerce Sam's Club

Greg Pulsifer serves as SVP, eCommerce at Sam’s Club, where he focuses on driving eCommerce growth and enhancing digital engagement for members. At Sam’s Club, he leads several major initiatives including the enhancement of the digital experience, technology integrations, and the acceleration of convenience through club fulfillment.

With over 25 years of digital expertise, Greg has held numerous leadership roles prior to joining Sam’s Club. He has served in prominent positions at Apple, General Mills, The North Face, and VF Corporation. As the Worldwide Digital Merchandising lead for Apple’s online store, he contributed significantly to shaping eCommerce strategies and enhancing customer experiences globally.

Originally from Boston, Greg is a graduate of the University of Massachusetts. He currently resides in California with his wife and son, while his two daughters are attending college. In his spare time, Greg enjoys outdoor activities such as mountain biking, skiing, and running. Indoors, he can be found cooking, listening to vinyl records, or working diligently on his lifelong mission to master the guitar.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

8:10 AM KEYNOTE FIRESIDE CHAT: Sparking Retail Success: How To Cultivate A Growth Mindset in Your Organization

Join us for an engaging fireside chat on "Sparking Retail Success: How to Cultivate a Growth Mindset in Your Organization." Greg Pulsifer, SVP, eCommerce at Sam’s Club will share actionable strategies and insights on fostering a culture of continuous improvement and innovation in the ever-changing world of eCommerce. Learn how listening to your customers and continuously evolving your value proposition can drive sustainable growth and success. Don't miss this opportunity to transform your team's approach to growth and innovation.

Greg will cover the following points during the chat:

  • Enhancing Member Value Prop
  • Leaning in on Personalization
  • Building internal excitement for eComm within the organization

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda