Monday, February 24: Search & Performance Marketing Summit (retailer only)
- Examining how Gen Z has disrupted the traditional marketing funnel with their unique priorities, influences, and tech preferences
- Exploring the shift towards a non-linear customer journey where post-purchase experiences play a more pivotal role, necessitating a more holistic approach
- Discussing new marketing strategies tailored to engaging Gen Z throughout their dynamic customer journey, emphasizing continuous interaction and personalization
- Leveraging digital tools and analytics to enhance customer satisfaction and loyalty
Check out the incredible speaker line-up to see who will be joining Sydney.
Download The Latest Agenda