Sydney Hamilton | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Sydney Hamilton

Senior Director, Senior Director of Paid Media & PR The Container Store

Monday, February 24: Search & Performance Marketing Summit (retailer only)

8:40 AM Keynote Panel: From Funnel To Hourglass: Marketing Strategies For The Non-Linear Customer Journey

  • Examining how Gen Z has disrupted the traditional marketing funnel with their unique priorities, influences, and tech preferences 
  • Exploring the shift towards a non-linear customer journey where post-purchase experiences play a more pivotal role, necessitating a more holistic approach  
  • Discussing new marketing strategies tailored to engaging Gen Z throughout their dynamic customer journey, emphasizing continuous interaction and personalization 
  • Leveraging digital tools and analytics to enhance customer satisfaction and loyalty 

Check out the incredible speaker line-up to see who will be joining Sydney.

Download The Latest Agenda