eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Shawn Gold


CMO
TechStyle Fashion Group


8:45 AM Keynote Panel Discussion: How Digital Story Selling Is Transforming Future Online Interactions

Today’s customers are seeking authentic brand experiences and they want to feel a connection to the brands that they shop. Hear how three different retailers are approaching storytelling to engage their customers and drive loyalty.

Examine:

• What executives are considering as they continue to build modern brands, while ensuring CX gets better
• Ensuring the customers’ needs, desires, and experiences are at the forefront of decision making when deploying new technology 
• Having clear understanding within the organization of your customers’ journey map and how you are influencing the customer through various forms of interactive media
• The smallest details make the biggest difference: ensuring authentic brand voice via digital channels truly connects to the brand promise
• The future of digital storytelling: how immersive media can draw out bigger, better omni-channel sales



Check out the incredible speaker line-up to see who will be joining Shawn.

Download The Latest Agenda