February 19 - 22, 2019
JW Marriott, Palm Springs, CA
PetSmart is committed to supporting pet parents through every step of their journey, helping them to make more confident and caring choices on behalf of the pets in their lives. As digital technologies have evolved, PetSmart has taken steps to make more intelligent use of data to engage customers in more meaningful ways. PetSmart recently launched its new Treats loyalty program as a platform to deliver a more personalized customer experience, spanning both digital channels and PetSmart’s immersive in-store experience.
This discussion will address:
• The design and implementation of PetSmart’s new Treats loyalty program
• The deployment of an Artificial Intelligence personalization engine
• Use of real-time, digital technologies to enhance PetSmart’s immersive in-store experience