eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Jyoti Shukla

VP of User Experience Nordstrom

Jyoti Shukla was named vice president of User Experience in September, 2017. She and her team of over 35 designers, researchers, and writers support Nordstrom's digital platforms: web, mobile, and in-store.

Jyoti joined Nordstrom in August, 2014 as a senior manager of UX Design. In March, 2016 she assumed the role of director of User Experience. In October, 2016, Jyoti was promoted to senior director of User Experience where she served before receiving her current role. Prior to Nordstrom, Jyoti held marketing, public relations and technology positions at several companies, including Microsoft and Starbucks.

Check out the incredible speaker line-up to see who will be joining Jyoti.

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