eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Jyoti Shukla

VP of User Experience

2:10 PM Case Study Remix: Transforming Retail Through Design

Whether shopping online, with the app or in-store, Nordstrom has explored many ways of enhancing customer service through personalized experiences. User experience weaves together customer-centric design and copy to drive customer engagement and help make the shopping experience more intuitive, fun, and delightful through the following initiatives: 
• Dynamic Looks: Nordstrom uses curated style boards to help influence and inspire customer shopping behaviors.
• Omni Channel: Knowing how to speak to your customer and engage them regardless of their preferred shopping channel.
• Lean Design: How Nordstrom approaches user experience and aims to encourage its team of designers to be collaborative, receive feedback often and be solution-orientated. 

4:15 PM Women In (R)eTail Networking Event And Leadership Panel

Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.

Check out the incredible speaker line-up to see who will be joining Jyoti.

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