February 19 - 22, 2019
JW Marriott, Palm Springs, CA
VP of User Experience
Whether shopping online, with the app or in-store, Nordstrom has explored many ways of enhancing customer service through personalized experiences. User experience weaves together customer-centric design and copy to drive customer engagement and help make the shopping experience more intuitive, fun, and delightful through the following initiatives:
• Dynamic Looks: Nordstrom uses curated style boards to help influence and inspire customer shopping behaviors.
• Omni Channel: Knowing how to speak to your customer and engage them regardless of their preferred shopping channel.
• Lean Design: How Nordstrom approaches user experience and aims to encourage its team of designers to be collaborative, receive feedback often and be solution-orientated.
Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.