eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Varun Puri

Director, IT - eCommerce & Mobile
The Michaels Company

4:15 PM Panel Discussion: Exploring Disruptive Mobile Marketing Strategies To Boost eCommerce

Mobile isn’t going anywhere, and is increasingly popular to buy from. This panel looks at content and paid media, progressive web apps, and conversational commerce strategies that will lead to top sales…and have a resonating impact to continue to break through the clutter. Discover:
• Working with the new mobile algorithm and adjusting traffic to ensure your site is totally mobile friendly 
• Adjusting content and paid media to have better search strategies that lead to your branded site 
• Progressive web apps—how the new tech is bolstering smarter marketing and shopping experiences
• Conversational commerce integration—how it’s making a smoother environment for customers to shop on mobile

Check out the incredible speaker line-up to see who will be joining Varun.

Download The Latest Agenda