Transform UX + MERCHANDISING SUMMIT
Monday, February 24th, 2020
With so much data available to companies now, interpreting it and using it effectively as the foundation for your brand storytelling can be a challenge. You’re always striving for that perfect recipe of understanding and insight to create value for your customers. Adding or increasing data to the mix can dramatically alter the flavor of the recipe.
Tim, Lead Design Strategist at Nike, has over 13 years of design experience, focusing on information design, brand strategy, consumer insights and transforming complex data into simple visuals assets.This session will dig right into effective solutions for incorporating your data into your content and storytelling strategies. We’ll explore the most effective design solutions for displaying and interpreting data – using a case study of 35+ unique approaches to interpreting one data set, to visually represent the information. After this keynote session, you’ll be able to:
- Build a process and method for more successful data visualization designs
- Become more aware of the process of critical thinking & visual analysis
- Understand how layering in relevant contextual data helps your audience
- Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy