Jason Bertrand is a seasoned ecommerce and digital marketing executive with a track record of accelerating DTC growth for both established brands and high-potential startups. He currently serves as Vice President of Ecommerce at Purple Innovation, where he is part of the Senior Leadership Team and leads digital strategy across Purple.com and Amazon. His work spans site experience, CRM, performance marketing, and ecommerce operations for a $180M+ online business.
Jason previously held ecommerce and digital marketing roles at Under Armour, Skullcandy, and Cariloha, focusing on brand building, go-to-market strategy, and customer retention across multiple digital channels. His experience includes leading performance marketing, CRM, SEO, paid media, and Amazon advertising, while supporting cross-functional teams to deliver impactful online experiences. At each brand, he played a key role in evolving the digital presence and strengthening customer connections.
As an independent consultant, Jason has worked with a range of DTC brands—including Brydge (consumer electronics), Cratejoy (marketplace for subscription boxes), Baliston (footwear startup), Kiki De Montparnasse (luxury lingerie and intimate apparel), Armed Forces Gear (military-inspired apparel and accessories), and others—to develop ecommerce strategies, improve conversion, and optimize customer acquisition.
He holds a Bachelor of Commerce in Marketing from Dalhousie University in Halifax, Nova Scotia.
Monday, February 23: Summit Day
9:45 AM Customer Journey: Keynote Panel: Everything, Everywhere, All at Once: Evolving to Meet Changing Omnichannel Buying Patterns
Omnichannel buying behaviors are evolving faster than ever, challenging retailers to meet customers wherever and however they choose to shop. With shoppers moving seamlessly across physical stores, online platforms, and social channels, brands must adapt to deliver consistent, frictionless experiences at every touchpoint. In this keynote panel, industry leaders discuss strategies for evolving retail operations and marketing to keep pace with changing omnichannel patterns and capture growth opportunities across all channels. Panelists will cover:
- Analyzing how shoppers now use multiple digital and physical touchpoints before making a purchas
- Leveraging mobile-first strategies, including one-click checkout, AR features, and location-based offers
- Adopting AI-powered personalization and real-time data to deliver hyper-targeted recommendations and consistent brand experiences
- Embracing innovations like click-and-collect, same-day delivery, and immersive in-store technologies
Tuesday, February 24
10:05 AM Main Stage: Keynote: The Moment That Matters: Checkout’s Role in Conversion, Loyalty, and Growth
Checkout has become one of the most powerful – and often underestimated – growth levers in retail. Today’s shoppers don’t just decide what to buy; they decide how to pay, and that choice increasingly shapes conversion, loyalty, and lifetime value.
In this session, retail leaders share how they’re rethinking the moment of payment as a strategic touchpoint – not just a transaction – and how more customer-centric payment experiences are driving measurable impact for modern brands.
You’ll learn:
- How retailers are redefining the role of payments within the overall shopping experience
- Where payment flexibility is delivering measurable gains across conversion, acquisition, and repeat purchasing
- What to focus on next as payment expectations and shopper behaviors continue to shift
Check out the incredible speaker line-up to see who will be joining Jason.
Download The Latest Agenda