eTail Virtual Summit & Expo 2021
February 23 - 25, 2021
Online (ET)


Tim Murphy
CEO
Branch Basics
Day Two – Wednesday, February 24, 2021
Wednesday, February 24th, 2021
12:25 PM KEYNOTE PANEL DISCUSSION: Achieving Unexpected Retail Success In Today’s Shopping Environment
This past year, it’s safe to say all business plans were thrown out the window; but some retailers are experiencing something they never thought possible—explosive success. With certain verticals being essential, and as life environments change, be inspired with new shopping experiences and learn:
- Lessons from retail businesses that were deemed essential during the Pandemic
- How to best engage with past and new customers and truly personalize their experience – going above and beyond the ‘standard’ shopping experience
- Creating a new “inspirational” shopping experience to delight customers and drive loyalty
- Using new customer data to create highly differentiated experiences
- Putting in place the data infrastructure to inform and shape a new ‘ideal’ experience