Lars Hollis | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Lars Hollis

Strategy Director HP

Monday, February 24: The Artificial Intelligence Summit (retailer only)

10:00 AM Keynote Panel: Cracking The Code With AI To Determine What Is Actually Driving Returns

  • Employ AI analytics to track and attribute conversions across various marketing channels and customer touchpoints 
  • Utilize machine learning algorithms to optimize pricing strategies and maximize profit margins based on real-time market data 
  • Implement AI-powered predictive modeling to forecast customer lifetime value and prioritize high-return segments for targeted campaigns 
  • Integrate AI-driven automation to streamline operational efficiencies and reduce costs while enhancing ROI in eCommerce initiatives 

Check out the incredible speaker line-up to see who will be joining Lars.

Download The Latest Agenda