Alegra O'Hare

SVP & CMO
Gap

Alegra O’Hare is Chief Marketing Officer of Gap, leading brand strategy, creative and partnerships. As head of the global marketing teams, Alegra’s focus is to inspire consumers through all brand touchpoints, including retail, digital, social media and PR, challenging cultural and creative boundaries with a denim-led purpose.

She was previously Vice President of Global Communications for adidas Originals and Style, where she led the global marketing team and oversaw all brand creative campaigns and consumer-facing content for the lifestyle division.

In 2017, Alegra was given the Brand Genius award by AdWeek, named one of that publication’s 35

Most Powerful Women in Sports for two consecutive years and ranked among the world’s 50 Most Innovative CMOs by Business Insider. A seasoned marketing and communications specialist, Alegra lives in New York and is a certified sommelier.

Check out the incredible speaker line-up to see who will be joining Alegra.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

9:05 AM Keynote Panel Discussion: The Digital Experiences You Need Today To Guarantee eCommerce Success

Customers expect brands to connect with them in a relevant and personalized way, and provide extraordinary digital experiences. This panel, featuring CEOs, Presidents and CMOs from some of the largest brick and mortar and online only retailers, details how to create revenue-driving tactics that will exceed your customers’ expectations. Reshape your digital strategy to not only increase conversion but increase customer loyalty.

Creating exceptional online experiences to engage customers and boost sales
Building true customer engagement across channels—identifying what is working
Gaining insights into customer behavior to identify how to create compelling customer experiences
Ensuring a holistic view of the customer that creates targeted messaging and bigger sales