eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Rafeh Masood, EVP, Chief Digital Officer at Bed Bath & Beyond
Bed Bath & Beyond Logo

Rafeh Masood

EVP, Chief Digital Officer
Bed Bath & Beyond

Check out the incredible speaker line-up to see who will be joining Rafeh.

Download The Latest Agenda

Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

11:45 AM KEYNOTE FIRESIDE CHAT: A COVID Transformation Success Story: Exceeding Customer Expectations At Every Step Of The Shopping Journey

During the darkest days of the Pandemic, brands who were quick to adapt and change course were able to successfully retain existing customers and acquire many new customers as well. Throughout this Fireside Chat, learn how effective pivots have led to giant profits and the key steps that were taken such as:

  • Rolling out a new business model in this ultra-fast-paced, digital environment: what are the need to haves vs. the nice to haves
  • Mapping out a value proposition: how obvious do you need to make your brand differentiators in this new retail environment? 
  • Reviving brand affinity— how it may have been lost, and the steps needed to attract (or win back) customers