eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Polina Veksler, CEO at Universal Standard
Universal Standard Logo

Polina Veksler

Universal Standard

Check out the incredible speaker line-up to see who will be joining Polina.

Download The Latest Agenda

Day 3: Meet & Collaborate: Build Your Digital Future

Thursday, February 27th, 2020

1:55 PM Keynote: Building An Industry-Altering Brand

Universal Standard is unifying fashion, creating access to great style for all women, so a size 34 can shop the same way a size 4 does. A brand that puts its community at the center of everything it does, Universal Standard has opened an honest dialogue with its customers to get real feedback that inspires every move the brand makes. From open casting calls to community-based retail experiences, personalized curation, and web tools that promote representation and access, Universal Standard is creating an entire ecosystem of inclusivity for its customers – with the online and IRL experiences they actually want. This presentation will address:

  • How Universal Standard is cultivating inclusivity with personalized curation, service and experience to all women
  • What customer behaviors and feedback Universal Standard draws on to understand what customers really want
  • How Universal Standard is meeting customers everywhere they are - both online and IRL - to invite dialogues and offer immersive experiences with the brand