eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Jane Butler, Managing Director of Pure Play eCommerce Retail and Direct-to-Consumer at Google

Jane Butler


Managing Director of Pure Play eCommerce Retail and Direct-to-Consumer
Google

Check out the incredible speaker line-up to see who will be joining Jane.

Download The Latest Agenda

Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021


2:10 PM Unlocking Direct-to-Consumer Growth

The retail landscape has radically shifted in the past year. This is a new era that retailers must understand the shifts in the customer journey to drive transformational business growth. Join Google to understand key strategies to enable business success and delight customers in 2021 and beyond. This discussion will address:

1.      What drives consumer preferences and engagement on the path to purchase

2.      How to align your customer needs and business priorities to drive direct-to-consumer growth