eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Courtney Anzalone, Director, Marketing at Reebok
Reebok Logo

Courtney Anzalone

Director, Marketing

Check out the incredible speaker line-up to see who will be joining Courtney.

Download The Latest Agenda

Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

4:55 PM PANEL DISCUSSION: Creating A Customer-Focused Retention Strategy With Data At Its Core

Many retailers got acquired a whole new audience during the pandemic, and with a new audience comes new opportunity. Keeping these customers is the key to continued success In this case study, learn how to:

  • Usher in newly acquired customers as they’re brought into the digital world throughout the Pandemic
  • Create a feedback loop to listen to what customers are saying and building it into your newly formulated retention strategy
  • Build custom tailored emails (i.e. how to use, asking for feedback and empowering the customer to help create “what’s next”)
  • Feed in a social strategy and being adaptive with email content based on customer feedback