Andy Ma

Senior Manager, Analytics and Site Tagging
JCPenney

Andy Ma is the Senior Manager of Analytics and Site Tagging at JCPenney, He previously worked at Disney, DSW and Intuit and has decades of experience focusing on user behavior and utilizing data to build digital journeys that satisfy ever changing user behavior.

Check out the incredible speaker line-up to see who will be joining Andy.

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Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

12:05 PM Keynote Digital Transformation: How JCPenney went from Surviving to Thriving

With a surge in consumers interacting with brands online, digital is now at the heart of your brand — and everyone else’s. Key events in 2020 accelerated the need for JCPenney, a century-old retailer, to become a digital-first brand in less than a year.

Hear Andy Ma of JCPenney talk about the brand’s digital transformation and how he harnessed the power of Medallia and Quantum Metric, to:

· Adapt and Innovate. Understand what issues to address immediately, know how and where to focus resources and predict what customers will want next

· Engage in the Moment. Make every customer interaction count — communicating, gathering customer signals and responding in real time

· Create Seamless Experiences. Measure and consolidate data across all digital touchpoints and sources to deliver fast, easy and more personalized digital experiences.