eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Andy Ma, Senior Manager, Analytics and Site Tagging at JCPenney
JCPenney Logo

Andy Ma

Senior Manager, Analytics and Site Tagging

Check out the incredible speaker line-up to see who will be joining Andy.

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Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

12:05 PM Keynote Digital Transformation: How JCPenney went from Surviving to Thriving

With a surge in consumers interacting with brands online, digital is now at the heart of your brand — and everyone else’s. Key events in 2020 accelerated the need for JCPenney, a century-old retailer, to become a digital-first brand in less than a year.


Hear Andy Ma of JCPenney talk about the brand’s digital transformation and how he harnessed the power of Medallia and Quantum Metric, to:


·        Adapt and Innovate. Understand what issues to address immediately, know how and where to focus resources and predict what customers will want next

·        Engage in the Moment. Make every customer interaction count — communicating, gathering customer signals and responding in real time

·        Create Seamless Experiences. Measure and consolidate data across all digital touchpoints and sources to deliver fast, easy and more personalized digital experiences.