eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Amy Labroo


Director, Digital Marketing & OmniChannel
GSK


11:15 AM Keynote Panel Discussion Remix: Using New Strategies To Enhance Your Search Efforts

With search strategies changing regularly, what are you doing to keep up? Which innovations are having a true impact on your sales and site traffic? Panelists will discuss:

• Examining which innovations are changing search best practices and boosting  bottom lines 
Ie: YouTube, Voice, and local search
• Understanding how your core audience is using the latest tech during the search process, and their preferences 
• Building a test and learn environment with search and measuring across social and content platforms
• Educating and adjusting team initiatives to boost search values based on search measurement




Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda