eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Alex George, GTM and Global Business Marketing at Honey
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Alex George

GTM and Global Business Marketing

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Day Three – Thursday, February 25, 2021

Thursday, February 25th, 2021

12:10 PM Industry Insight Kick Off: Back To The Future

Join us for an insights-driven lookback at 2020's unprecedented year in shopping. We will highlight lessons learned and discuss how we can quickly apply these learnings to 2021 consumer engagement strategies to boost ROI. We will examine how the pandemic impacted online shopping behavior around the world with a detailed look at key holiday shopping tentpoles.


  • What was the impact of Prime Day’s seasonal shift? How did Black Friday and Cyber Monday stack up in a year-over-year comparison given that virtually everyone was only shopping, well, virtually? What did overall revenue look like the weeks before and after Christmas against the backdrop of millions of people out of work as a result of global lockdowns? We’ll examine these questions and other related queries to gain a full picture of how shopping has changed.
  • Then, we will look at how we as retailers and brands can quickly pivot, applying lessons learned from the 2020 Holiday shopping season to 2021 strategies and promotional tactics. 

You will come away with a better understanding of how to nimbly respond to the shifting shopping landscape to maximize your revenue.