eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Rob Garf

VP, Industry Strategy & Insights

As VP of Industry Strategy and Insights for Salesforce Commerce Cloud, Rob Garf is no stranger to the industry and the challenges retailers face. As the former retail strategy leader for IBM Global Business Services and vice president of Retail Strategies Service at AMR Research, Rob's been on all sides of the business. He currently guides Commerce Cloud's retail and product strategy.

9:25 AM Putting The Consumer [Data] Back In The Consumer Experience

With all the talk about artificial intelligence (AI), the ability for retailers to manage and operationalize consumer data is more important than ever. Join this fireside chat with Rob Garf, VP, Industry Strategy & Insights at Salesforce, and a local leading retailer as they discuss key findings based on global research conducted by Salesforce and Deloitte. Learn how leading retailers harness consumer data to enable AI, deliver personalized interactions, and unify the consumer experience.