eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

SCOUT Logo

Kari Slater


VP, Digital Marketing & eCommerce
SCOUT

Check out the incredible speaker line-up to see who will be joining Kari.

Download The Latest Agenda

Transform SEARCH Summit

Monday, February 24th, 2020


8:20 AM Keynote Panel Discussion: Making The Most Of Your Paid Search Budget

A diverse group of retailers, from apparel and sporting goods to legal services will walk through their SEM strategy and the tools they find most helpful and also what has been less effective so that you can plan out your 2020 search budget and see measurable results. Review ideas for:

  • Adjusting to responsive search strategies 
  • Shifting towards Expanded Text Ads to convey their messages to potential customers
  • Readying retailers for automated bidding strategies
  • Keeping on top of cross-device reporting and re-marketing in Google Analytics

4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020


4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT 

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End

Transform TECH Summit

Monday, February 24th, 2020


4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End

Transform UX + MERCHANDISING SUMMIT

Monday, February 24th, 2020


4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End