eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Bryan Podgorny

Director, Omni Technology & Global Consumer Systems
Deckers Brands

5:00 PM Panel Remix: The Store Ain't A Bore - How Tech Is Making Shopping Fun Again

As the store is becoming more focused on experience and brand-building vs. straight
transactions, how are retailers using technology to engage customers? Panelists
will discuss which in-store tech is having the greatest impact and discuss ideas for:
• Confirming that in-store technology enhancements compliment the offline channel
• Identifying technology that enhances vs. detracts from completing the sale 
o AR as fun, useful, or both
o How customers are using social fitting rooms
o Mobile checkout zones to keep your customer moving around the store
• Driving accountability and results in the adoption of in-store technology
• Ensuring your technology investments are reflective of the type of experience your customer wants

Check out the incredible speaker line-up to see who will be joining Bryan.

Download The Latest Agenda