eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Brittany Capalbo, Director, Digital Marketing at Clarins
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Brittany Capalbo


Director, Digital Marketing
Clarins

Check out the incredible speaker line-up to see who will be joining Brittany.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


4:50 PM Panel Discussion: Celebrating A New World Of Search & Pushing Discovery Of Your Products

Consumers are shifting their preferences away from traditional advertising and looking more to referrals, social media posts and online searches. So how are you changing your search strategy to accommodate this shift? Panelists will look at the tools you need to spark discovery in this new environment. Discuss best practices for:

  • Evaluating what visual content is most effective to boost search and drive discoverability  
  • Creating immersive content with AMP stories that can be easily found through search
  • Building a test and learn environment with search and measuring across social and content platforms
  • Educating and adjusting team initiatives to boost search values based on search measurement