eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Beth Gerstein

Co-Founder & Co-CEO
Brilliant Earth

12:00 PM Keynote Panel Discussion: Omni-Channel Optimized - Tactics To Reach Today's Consumer

Omni-channel tactics to connect with customers remain a massive opportunity, and a massive challenge in retail.  By building functionality to link your channels, you must ensure there is recognition of the customer when they travel between them. The executives have discovered keys to omni success by:
• Using AI to better understand the customer in terms of buying habits and core values to hold connections
• Maintaining personal-digital connections as technology becomes continuously better at becoming frictionless
• Unlocking the right data to reinvent and enhance experiences while removing barriers to entry and roadblocks of interactivity

Check out the incredible speaker line-up to see who will be joining Beth.

Download The Latest Agenda