Mandy Rassi

CMO The Michaels Companies

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

Developing creative strategies that resonate emotionally and intellectually with target audiences
Utilizing storytelling and narrative techniques to engage and captivate viewers
Incorporating interactive elements and user-generated content to increase engagement
Continuously testing and iterating creative concepts to optimize performance and maintain relevance

Check out the incredible speaker line-up to see who will be joining Mandy.