eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Steffanie Magnus, Director, eBusiness & Digital Transformation at Dreyer's Grand Ice Cream
Dreyer's Grand Ice Cream Logo

Steffanie Magnus

Director, eBusiness & Digital Transformation
Dreyer's Grand Ice Cream

Check out the incredible speaker line-up to see who will be joining Steffanie.

Download The Latest Agenda

Day One – Tuesday, June 29 2021

Tuesday, June 29th, 2021

4:45 PM PANEL DISCUSSION: Winning the Customer with A Truly Omnichannel Acquisition Strategy

With more customer touch points than ever, how can you ensure that your experience messaging is best and class and consistently on brand? Hear how one retailer is thinking about acquisition in new ways by:

  • Meeting customers where they are on the purchasing journey
  • Quickly demonstrating value and provoking instant decisions
  • Determining where to spend your marketing dollars & acquiring customers at a reasonable cost for your company
  • Using marketing data, web analytics and your CRM to decipher which campaigns led to lead to higher LTV customers
  • Determining the right distribution channels & best omni channel strategy for your org
  • Taking advantage of multi-touch attribution and implementing a unified measurement platform
  • Keeping brand messaging and experience consistent across all channels

Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue Gilt Groupe