eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Michael Harvey, Chief Strategy Officer at Corra
Corra Logo

Michael Harvey


Chief Strategy Officer
Corra

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Day Three – Thursday, February 25, 2021

Thursday, February 25th, 2021


11:25 AM VIP Interactive Roundtable Discussions

VIP Interactive Roundtable Discussions


Roundtable 1: Inside the Inbox: How to Evaluate and Expand Your Email Marketing Program

ail marketing continues to reign as one of the most valuable revenue channels for eCommerce retailers. Generating an average of $42 for every dollar invested, it's paramount that retailers employ the proper email stack to capitalize on this dominant marketing channel. Join Amy Slater, Head of Email Marketing at Visiture to discuss the right questions you need to be asking when evaluating your email channels, what programs you should be using, what technology partners best fit your needs, and more to help you grow your email program.


Hosted By: Amy Slater, Head of Email Marketing, Visiture


Roundtable 2: Accelerate B2C & B2B Retail Digital Outcomes

Exclusive data from Adlucent’s B2C & B2B retailers combined with thoughtful recommendations will be shared to help you prepare your 2021 marketing strategy. Learn how to accelerate digital marketing outcomes through ecommerce insights based on actual retail cost, revenue and conversion data


Hosted By: Steve Bonino, Associate Account Director, Adlucent; John Liu, Senior Director, Strategy, Adlucent


Roundtable 3: Why Ecommerce SEO Issues Could Be Risking Your Brand's Reputation And Online Revenue (And How To Solve Them),

Seemingly insignificant SEO issues can often cause real revenue problems or real advantages for eCommerce sites. But few eCom marketing leaders give SEO the emphasis it really needs. Even fewer understand its true impact. Could automation solve the problem? In this roundtable, we'll discuss:

·        The impact of tech seo issues on eCommerce revenue

·        Why most eCom leaders don't prioritize tech SEO

·        Why they need to

·        How automation can help solve eCommerce SEO issues before they impact brand and revenue


Hosted By: Ashley Berman Hale, Director of Technical SEO, Deepcrawl


Roundtable 4: Unravelling Myths Around Progressive Web Applications 

With so much excitement around Progressive Web Applications, there has been a spread of information that is not completely true. From a PWA is more expensive to PWAs are too new and more, Corra’s Chief Strategy Officer, Michael Harvey, will dive into these myths and misconceptions to shed light on the benefits brands can experience with PWAs. Join us to learn how PWAs are changing the future of mobile commerce.


Hosted By: Michael Harvey, Chief Strategy Officer, Corra