February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Stella & Dot
9:20 AM Keynote: Artificial Intelligence In Retail: Using Data To Personalize Customer Experiences For E-Business Growth
AI can be a powerful tool for retailers to accelerate learning, personalize experiences, and drive incremental revenue. But tackling this tech space can be a daunting task for any retailer. Stella & Dot, the global social selling fashion and accessories brand, leverages strategic experimentation to dynamically personalize the journey for their stylists, hostesses, and shoppers on its mobile and desktop sites. With a test-and-learn philosophy, the brand has allowed analytics, increased revenue and consumer engagement to determine future strategy. Meera Bhatia, COO of Stella & Dot, will share examples, learnings, and practical advice to help you get started with AI to deliver results:
• Practical advice about incorporating new tech, and how to get started with AI
• How AI can be used to accelerate learning, personalize experiences, and drive incremental revenue.
• Stella & Dot's journey with AI and lessons learned along the way