eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

James Gregson, Creative Director, Digital – LEGO, Internal Creative Agency, Americas at LEGO

James Gregson


Creative Director, Digital – LEGO, Internal Creative Agency, Americas
LEGO

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda

Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021


4:15 PM Building Social Equity Brick By Brick

Over the past decade, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever changing marketing ecosystem, James will take you through how The LEGO Group has developed a global and evocative social media content strategy across audiences and social channels.