February 23 - 25, 2021
Creative Director, Digital – LEGO, Internal Creative Agency, Americas
Day One – Tuesday, February 23 2021
Tuesday, February 23rd, 2021
Over the past decade, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever changing marketing ecosystem, James will take you through how The LEGO Group has developed a global and evocative social media content strategy across audiences and social channels.