eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Elodie Levy


Senior Director, Global Digital Innovation & New Products
Coty New York


2:40 PM Beyond The Hype: Creating Meaningful Innovation In The Beauty Industry (And Why It Matters)

In this session, Senior Director of Digital Innovation Elodie Levy will share how Coty is approaching innovation through data science, innovative research methods and real world pressure testing to build meaningful consumer experiences that last. Elodie will share initiatives that have been developed across Coty’s portfolio of brands , including in AI, voice and AR. Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrances, color cosmetics, body care, nail care and hair coloring and styling products and tools including Gucci, Burberry, COVERGIRL, Sally Hansen, Rimmel, OPI, Clairol Professional and Wella Professionals. Coty’s purpose is to celebrate and liberate the diversity of your beauty. 


Check out the incredible speaker line-up to see who will be joining Elodie.

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