eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Christina Stembel, Founder & CEO at Farmgirl Flowers
Farmgirl Flowers Logo

Christina Stembel


Founder & CEO
Farmgirl Flowers

Check out the incredible speaker line-up to see who will be joining Christina.

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Day Three – Thursday, February 25, 2021

Thursday, February 25th, 2021


2:05 PM Keynote Fireside Chat: How Radical Transparency and Integrity Can Catapult Your Social Media and Customer Base

Farmgirl Flowers transformed how we shop for flowers, plants and gifts by offering fewer, better options, alongside the ultimate unboxing and customer experience. Reaching $60 million in revenue in 2020, it was founder Christina Stembel’s ultra-transparent and authentic communication with customers that further propelled growth as the company turned 10-years old. Stembel openly shared the brand’s values, challenges, and pivots in blog-like newsletters, Instagram Live’s and detailed social media posts. It led to more conversion (100% YoY growth), customers and loyalty, and even if it didn’t, Farmgirl believes in always staying true to oneself:

  • How brands must stand for something in order to succeed in 2021
  • Why transparency is more than a buzzword - How to walk the walk with authentic communication 
  • Best digital tactics to engage your community