eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Ruth Crowley

VP, Customer Experience Design

9:45 AM Keynote: The Importance Of Internal Collaboration To Elevate Customer Experience And Results

A consistent focus on the customer experience is essential to compete in today’s rapidly evolving retail market. Hear how active collaboration and purposeful integration of functional disciplines will lead to improved customer experiences across all touch points.
• The risks of not collaborating  
• Why continuation is as important as activation
• How integration can increase sustainable results

3:00 PM Panel Discussion: Micro Moments That Can Lead To Big CX Wins

Examining the small interactions, often on mobile, can greatly influence purchase decisions. As such, you need to ensure you are mapping out the customer journey to better understand when these micromoments might occur. This panel delves into: 
• Creating personalized micro-moments to engage your most valuable customers
• Ensuring that relevant, localized, easily digestible information is readily available
• Measuring success

Check out the incredible speaker line-up to see who will be joining Ruth.

Download The Latest Agenda