eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Ruth Crowley

VP, Customer Experience Design Lowe's

Ruth Crowley joined Lowe’s in 2016 as Vice President, Customer Experience Design. Using Human-centered design methodology, she is responsible for leading her team’s efforts to create cohesive customer experiences that are emotionally and seasonally relevant and aligned with strategic company objectives.

Prior to joining Lowe's, Ruth worked with Entertainment Retail Enterprises with clients like Nickelodeon and M&M's World Stores, creating customized products, flagship stores and experiences in global markets. Ruth also has diverse experience with other iconic companies including Harley-Davidson, Universal Studios and Host Marriott (Airports), with a focus on design, retail, product and brand development. She describes herself as a continuing student of business.  

Ruth comes from Ireland and spends much of her free time there with her family including nine siblings as well as nieces and nephews.

Check out the incredible speaker line-up to see who will be joining Ruth.

Download The Latest Agenda