eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Brian Costello, Sr. Director, Integrated Media at Staples
Staples Logo

Brian Costello


Sr. Director, Integrated Media
Staples

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day Three – Thursday, February 25, 2021

Thursday, February 25th, 2021


1:05 PM PANEL DISCUSSION: Creating Urgency For Today’s Browsing At-Home Shopper

As the ecommerce boom continues and customers are largely at home, cutting through the “noise” is becoming increasingly difficult. Hear how three different retailers are finding new ways to reach customers encourage the sale by:


  • Informing the shopper that a popular product is moving quickly
  • Showcasing products to build need-to-have-now looks
  • Advertising slower shipping times due to the Pandemic to push shopper timelines
  • Why too much information can sometimes block the sale—keep it short to ensure a quick buy