eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Mauro Failli, Senior, Global CX Consultant at Twilio Foundry
Twilio Foundry Logo

Mauro Failli


Senior, Global CX Consultant
Twilio Foundry

Check out the incredible speaker line-up to see who will be joining Mauro.

Download The Latest Agenda

Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021


2:45 PM KEYNOTE PANEL DISCUSSION: Bringing The New Omni Customer Journey Together –Connecting Online And Offline

The in-store customer has had to quickly adapt to using digital channels, opening up increased customer insights and also pushing online and offline teams to work together. Throughout this panel, omni-channel leaders give their intel and lessons to:

  • Make strides to better connect the digital and the socially distant physical retail environment – offering safe and easy to implement omnichannel experiences 
  • Use all data available to personalize and engage with customers 
  • Think strategically about the entire journey and eliminating customer pain points, particularly as some customers adapt to digital
  • Help store associates to be able to connect and support customers when in store, and doing so with new safety protocols