eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Day Two: Revolutionizing Retail Experiences

February 20th, 2019

It’s time for the main event. Our speakers are revolutionizing retail, and share their tactics around growth, disruption and unified commerce. Here you’ll gain fresh ideas to really drive sustainable growth for your retail business.

7:30 am - 8:15 am Grab N Go Breakfast In The Expo. Registration Open & Sponsored By Zaius

Grab a bite and get going! It’s eTail time!
Hi there! We are your Program Directors and ready to kick off eTail with you.
Megan Kessler, Program Director at eTail West

Megan Kessler

Program Director
eTail West

Kristin Schoenstein, Program Director at eTail West

Kristin Schoenstein

Program Director
eTail West

8:25 am - 8:40 am Chairperson's Remarks

Ryan Urban, Co-Founder & CEO at BounceX

Ryan Urban

Co-Founder & CEO
BounceX

8:40 am - 9:00 am Keynote: Bountiful Social Shares And Customer Connections: The Share More Project

Making meaningful connections and sharing what is important, not just selling products, are what customers are looking for today. Michelle will present a case study on how the Harry & David’s Share More positioning has driven customer engagement, loyalty and a two way dialog through the use of imagery, video, and behind-the-scenes as well as user generated content.
Michelle Farabaugh, CMO at Harry & David

Michelle Farabaugh

CMO
Harry & David

9:00 am - 9:20 am Fireside Chat: Learnings From 3 Years Of Experiential Retail At B8ta

Join Vibhu Norby, the co-founder and CEO of b8ta as he walks you though b8ta’s journey into retail to date. b8ta is the retail-as-a-service company creating showrooms for technology brands across the country. With a unique business model & software-driven approach to retail, b8ta is changing how online brands engage with customers in real life.
Vibhu Norby, Co-Founder & CEO at b8ta

Vibhu Norby

Co-Founder & CEO
b8ta

Adam Blair, Executive Editor at Retail TouchPoints

Adam Blair

Executive Editor
Retail TouchPoints

9:20 am - 10:00 am eTail's 20th Anniversary Grand Opening Mardi Gras Celebration In The Expo!

Laissez les bon temps rouler at eTail! Kick off your best eTail ever with our 20th anniversary Mardi Gras celebration in the Expo! Discover the most cutting edge tech, all in one amazing quarter of our conference space.

9:20 am - 10:00 am eTail First Timers Meet-Up!

First Time at eTail? Meet in the Social Lounge in the back of the Expo, and get some super eTail swag!

10:00 am - 10:25 am Keynote Panel Discussion: Customers First, Technology Second - Future Retail Innovations And The New Rules For Your Business

The interaction gap continues to shrink between humans and machines, and your brand needs to adapt digital experiences and adopt top tech. How are you putting the pause on being data obsessed and to become insights driven? The Senior Executives on this panel suggest how to build a cohesive strategy so that science and art are symbiotic:
• The privacy paradox: advancements in personalization while customers are more protective over privacy—how is your business adjusting?
• How to stop being data obsessed and becoming insights driven
• Replacing clicks with soundbites for a better overall experience—overhauling team structure, tech, and integration for convenient and seamless shopping

Ganesh Srivats, CEO at Moda Operandi, Inc.

Ganesh Srivats

CEO
Moda Operandi, Inc.

Kedar Deshpande, VP of Technology & Marketing at The Zappos Family of Companies

Kedar Deshpande

VP of Technology & Marketing
The Zappos Family of Companies

Kobi Elbaz, VP and GM, Personal Systems, HP Americas at HP, Inc.

Kobi Elbaz

VP and GM, Personal Systems, HP Americas
HP, Inc.

Indy Guha, VP of Enterprise Marketing at Signifyd

Indy Guha

VP of Enterprise Marketing
Signifyd

10:25 am - 10:45 am Keynote: Don’t Let The Stack Hold You Back: From Retail Data To Revenue (Fast)

We’re still trying to solve age-old problems within our digital channels that are blocking us from increasing revenue, driving repeat purchases, surfacing products for discovery, etc... Marketing technology must be fundamentally different in order to communicate in ways consumers love and allow brands to grow, starting with your retail data. Join this talk for a fundamentally different perspective on data that the fastest growing retailers are adopting to drive more revenue with less effort.
Mahmoud Arram, Co-Founder & CTO at Bluecore

Mahmoud Arram

Co-Founder & CTO
Bluecore

10:45 am - 11:05 am Keynote: Delivering Better Customer Experiences With Machine Learning

There have been more significant changes in technology in the past 5 years than in the previous 20 - it’s changing our lives at an unprecedented pace. But with all the ways to connect that are possible today we ask ourselves, how many of them are really going to be meaningful to today’s consumer? 

In this session, learn how today’s shopper is moving and buying across digital and the store, creating opportunities for retailers to engage them in ways never before possible -- and how AI and machine learning can help deliver the personalized, frictionless experiences they expect.  

Kiran Mani, Managing Director- Retail at Google

Kiran Mani

Managing Director- Retail
Google

11:05 am - 11:25 am Guest Speaker: Analyst Assessment: Breaking Down The Big Bets For Retail In 2019

Mark gives us his strategic and financial analysis of the hottest eCommerce companies, and what the biggest bets of 2019 are. Back by popular demand, he discusses all elephants in the room (yes, that thing called Amazon), and answers your burning questions of what’s to come.
Mark Mahaney, Managing Director at RBC Capital Markets

Mark Mahaney

Managing Director
RBC Capital Markets

11:25 am - 11:55 am Donut Miss This Break In The Expo!

Good morning eTailers! Rise and shine with some artisinal coffee and breakfast bites. 

11:25 am - 11:55 am Running Club Meet-Up!

If you love to run,  meet in the Social Lounge in the back of the Expo! Organize a run for this evening or tomorrow morning, with your new socks we’re giving away, courtesy of Bombas! (please note: limited inventory)

11:55 am - 12:20 pm Keynote Panel Discussion: Omni-Channel Optimized - Tactics To Reach Today's Consumer

Omni-channel tactics to connect with customers remain a massive opportunity, and a massive challenge in retail.  By building functionality to link your channels, you must ensure there is recognition of the customer when they travel between them. The executives have discovered keys to omni success by:
• Using AI to better understand the customer in terms of buying habits and core values to hold connections
• Maintaining personal-digital connections as technology becomes continuously better at becoming frictionless
• Unlocking the right data to reinvent and enhance experiences while removing barriers to entry and roadblocks of interactivity


Tom Nolan, CMO & CRO at Kendra Scott

Tom Nolan

CMO & CRO
Kendra Scott

Kathryn Money, VP, Strategy & Merchandising at Brilliant Earth

Kathryn Money

VP, Strategy & Merchandising
Brilliant Earth

Dave Evans, VP, Global Solutions Consulting at Cheetah Digital

Dave Evans

VP, Global Solutions Consulting
Cheetah Digital

12:20 pm - 12:40 pm The Opportunity of the Open Internet: Owning Your Customers (and Your Data)

Search and social walled gardens are making it harder for retailers to gain clear visibility into customer data and deliver independently-verifiable advertising performance. It’s time for marketers to ask for more. While the scale of global platforms makes one-stop shopping tempting, marketers should remember that these platforms’ strategy is to maximize control over their shoppers’ data. Savvy marketers know to invest marketing dollars with partners who are (1) open and transparent with all data and (2) fully non-competitive with their business model.  A well-chosen approach to the Open Internet offers both of these benefits. Ads reach the channel where shoppers spend 50% of their time and your data is not held hostage behind a digital concrete (or steel) wall.   
  
In this presentation, Jaysen Gillespie, Vice President, Head of Analytics and Insights, Criteo and Louisa Chen, CFO, Sole Society, use real data to show how retailers, big and small, can compete via the Open Internet. 
Louisa Chen, CFO at Sole Society

Louisa Chen

CFO
Sole Society

Jaysen Gillespie, VP, Head of Analytics and Insights at Criteo

Jaysen Gillespie

VP, Head of Analytics and Insights
Criteo

12:40 pm - 1:05 pm Keynote: Unlocking The Future Of Customer Engagement

Today’s customers expect brands to deliver unique, relevant experiences and connect with them in a way that resonates with them personally. Kohl’s is doubling down on personalization to ensure its millions of customers nationwide feel heard, recognized and engaged, all while delivering the seamless shopping journey they crave. In this session, Greg will share an inside look at how Kohl’s is delivering on its purpose to inspire and empower families to lead fulfilled lives through a personalization strategy that is driving traffic and customer conversion.
• Building an agile marketing organization with a customer-centric focus
• Developing a seamless omnichannel experience that deepens the connection with the customer
• Using data-driven insights to deliver more relevant, personalized experiences for customers
• Leveraging best-in-class technology to constantly adapt to customer behavior and drive optimal results
Greg Revelle, CMO at Kohl's

Greg Revelle

CMO
Kohl's

Lunch

1:05 pm - 2:05 pm Meet & Greet Lunch & Networking For All Attendees

Get outside, soak up the sun, and have all the learnings from the morning really sink in!

1:05 pm - 2:05 pm Private Lunch Hosted By Salesforce: Today's State of Marketing: Who's Leading the Pack and How Retailers Can Keep Up

To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers, and understand what practices set top teams apart from the rest. Join this session to arm yourself with insights from the fifth annual "State of Marketing" research study. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.

1:05 pm - 2:05 pm Private Lunch Hosted By Quantum Metric: Exclusive Digital Experience Luncheon with Neiman Marcus and DXL Group

Join eTail's invite-only executive luncheon, presented by Quantum Metric, where Neiman Marcus and DXL Group will discuss how their digital strategy took shape and what they're doing organizationally to set their brands apart. This will be an interactive luncheon for leaders to discuss strategies for enabling digital product, analyst and operations teams to deliver best-in-class business performance.
Jason Lebeouf, VP eCommerce at DXL Group

Jason Lebeouf

VP eCommerce
DXL Group

Mario Ciabarra, CEO at Quantum Metric

Mario Ciabarra

CEO
Quantum Metric

1:05 pm - 2:05 pm Private Lunch Hosted By SG360°: Digital Marketing’s Next Growth Frontier

It’s not easy to attract, engage and convert buyer’s in today’s competitive retail environment. While digital marketing has made it easy to reach the right person, capturing their attention has proven more difficult.

Join us as we discuss how blending direct mail with your digital marketing will improve response rates, generate more interest and ultimately, increase revenue.  

Jeana Garms, Director of Marketing at SG360°

Jeana Garms

Director of Marketing
SG360°

1:05 pm - 2:05 pm Private Lunch Hosted By Elementum: The New Age of Retail: Building an Omnichannel Powerhouse

Consumers are exponentially savvier and more demanding than ever before. Knowing your individual customer and catering to their needs is fast becoming the holy grail for all retailers. With buying trends increasingly impacted by social media influencers, environmental concerns, and the unexpected, businesses need the ability to respond quickly and proactively in order to create a customer-first strategy.
In this session, hear from Kent Ledgerwood, Director of Transformation at Elementum about the digitization journey of several large retailers. Kent will discuss how these retailers were able to successfully create an omnichannel strategy through enhancing their organization with technology that allowed them to adapt to consumer demand changes. Through these examples learn how your organization can:
● Accept the mess: Perfect is the enemy of progress. Instead, implement a layer that sits on top of your dozens of systems, and makes sense of what data exists currently (no matter how “messy”). It won’t give you flawless insights right away, but it will give you the value you need to start being proactive, while simultaneously shedding light on your otherwise hidden blind spots so you can continuously improve.
● Orchestrate action: Learn to look beyond transactional systems so your team can unify multi-enterprise data and collaborate more effectively cross-functionally and with external partners.
● Prevent stock outs: Proactively discover supply-demand mismatches and execute faster to quickly mitigate issues before they impact customers.
Kent Ledgerwood, Director of Business Transformation at Elementum

Kent Ledgerwood

Director of Business Transformation
Elementum

1:05 pm - 2:05 pm Private Lunch Hosted By Amazon Pay

Since the emergence of digital, commerce has been in a state of transformation, first with e-commerce and then with the rise of mobile and m-commerce.  Today, we are in the very early stages of a new era: voice commerce and we see it as a powerful medium that will transform our day-to-day and how we purchase.  Central to emergence of voice is building connected experiences for customers so they can interact and transact where, when and how they want.  Their choice, and at their convenience. 

Kris Zanuldin, Head of Connected Commerce at Amazon Pay, will share how voice commerce will redefine the ideal customer experience and how early adopters will win in the long term. 

Interested in becoming an early voice commerce early adopter? Simply attend the session for your chance to win an Amazon Echo device and take the experience home with you. 
Kris Zanuldin, Head of Connected Commerce at Amazon

Kris Zanuldin

Head of Connected Commerce
Amazon

1:05 pm - 2:05 pm Private Lunch Hosted By Zeta Global: Micro-Moments That Matter

A 2018 poll conducted by the Data & Marketing Association (DMA) and Winterberry Group (via eMarketer) found that 57% of U.S. marketing professionals have elevated customer experience as a ‘top priority’ for 2019.
Join us for an interactive lunch-time discussion defining "Micro-Moments that Matter" as we examine how hyper-personalized omnichannel customer experiences can increase revenue and customer retention.

Track A: Marketplaces & Globalization

2:05 pm - 2:15 pm Chairperson's Opening Remarks

2:15 pm - 2:40 pm Fireside Chat: Tips And Tricks To Meet The Customer On Amazon

Sales on Amazon are growing as customers are increasingly seeking convenience, value and a seamless digital experience. But winning on Amazon is not as simple as taking your in-store portfolio and listing it online. Listen in as Katrina gives tips and tricks as to how to:
• Reconsider your portfolio for Amazon profitability
• Reinvent branded content to ensure the right contextual information is being surfaced to the shopper
• Create the right Amazon search strategy to ensure your products can be found


Katrina Plummer, eCommerce Category Marketing Lead, US at Mondelēz International

Katrina Plummer

eCommerce Category Marketing Lead, US
Mondelēz International

2:40 pm - 3:00 pm Marketing to Millennial Consumers Across the Globe

Being a millennial himself, Nick Molnar understands that these consumers, wherever they are in the world, came of age during a global financial crisis and thus have an aversion to credit cards and taking on credit-card debt. Due to this crisis, along with other factors such as extreme U.S. student loan debt, millennials avoid taking on more than absolutely necessary and have a strong preference for spending their own money. Brands and retailers need to understand that these consumers have redefined purchasing behavior, i.e. choosing to rent instead of buy and to make purchases with current monies instead of future monies. This presentation will examine this global millennial consumer and how Afterpay is helping brands and retailers navigate and engage this important demographic.
Nick Molnar, CEO at Afterpay

Nick Molnar

CEO
Afterpay

3:00 pm - 3:30 pm Case Study Remix: Leveraging Vs. Competing With Amazon

Today many brands perceive Amazon as a direct competitor to their business versus an additional marketing channel that can be used to stimulate interest in their brand and products. Bobby covers some of the primary strategies retailers and manufacturers are using today to leverage Amazon to grow both sales and product awareness beyond the traditional marketplace mentality.
Bobby Lyons, CDO at Markwins Beauty Brands Inc.

Bobby Lyons

CDO
Markwins Beauty Brands Inc.

3:30 pm - 4:20 pm eTail Fiesta Break In The Expo!

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:20 pm - 4:45 pm Best Practices for Marketplace Merchandising

With the growing complexity in the e-commerce landscape and a multitude of channels, maintaining a consistent brand image while competing for customer attention is an uphill battle. 

As the leading global tech marketplace, Newegg believes that the mission of the ultimate customer experience starts with the right partnerships and planning. Through targeted strategies utilizing storytelling to reinforce brand values, companies are able to expand their reach to drive sales and loyalty, beyond the simple promotion. 

In this session, you will learn:

• How telling the right story to the right audience drives loyalty and sales
• The risks of price degradation without a long tail growth strategy 
• What happens when the pursuit of customer experience shapes partnerships and practices 

Claire Lin, Sr. Director, Global Marketing & Merchandising at Newegg

Claire Lin

Sr. Director, Global Marketing & Merchandising
Newegg

4:45 pm - 5:00 pm Experiential Commerce In A Global Context

Hear about the latest tech driving the reinvention of the online and in-store experience!
Joe Brannon, Global Commerce Practice Director at TA Digital

Joe Brannon

Global Commerce Practice Director
TA Digital

With marketplaces focused on specific products and businesses popping up everywhere, what exactly make makes them successful? How did they get started and what are their lessons learned? A divers group of panelists will walk you through:
• How niche marketplaces can help your brand grow its bottom line
• Balancing features of niche marketplaces and understanding how the marketplace may better attract an exact target
• Using marketplace search algorithms to understand who your ideal customer is—how is your product popping up with keywords?
• Turning new “niche marketplace” customers into permanent customers—getting a deep understanding of the customers and what products they may want more of 

Megan Walsh, Lifecycle Marketing & Loyalty at StubHub

Megan Walsh

Lifecycle Marketing & Loyalty
StubHub

James Thompson, Director of Digital Accounts at REEF

James Thompson

Director of Digital Accounts
REEF

Claire Lin, Sr. Director, Global Marketing & Merchandising at Newegg

Claire Lin

Sr. Director, Global Marketing & Merchandising
Newegg

Larry Fisher, President at Rise Interactive

Larry Fisher

President
Rise Interactive

Track B: Reimagining Online And Instore

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Executive Presenter, Dosh
Andrei Faji, Director of Marketing at Dosh

Andrei Faji

Director of Marketing
Dosh

2:15 pm - 2:40 pm Quest For Causality: The Digital Transformation Of GameStop

GameStop is in the midst of a business transformation, shifting the company from a video game-only, brick-and-mortar retailer to a family of specialty retail brands, known for the most popular technologies. Navigating a business transformation, let alone knowing when it’s the right time to transform and get buy-in from senior leadership, is tricky business. Join Jim Edgett, Head of Digital Ecosystem & Channels, as he showcases lessons learned from Gamestop’s omnichannel journey.
Jim Edgett, Head of Digital Ecosystem & Channels at GameStop

Jim Edgett

Head of Digital Ecosystem & Channels
GameStop

2:40 pm - 3:00 pm Personalization as a Strategy - Use Cases for Enabling Customer Experience and ROI

Join this session to learn how leading retailers in the beauty, fast fashion, home improvement, active wear, outdoor sports gear, B2B and grocery industries are leveraging personalization tactics to increase revenue and improve the customer experience. Discover real uses cases that drive real results. 
Meyar Sheik, CEO & Co-Founder at Certona

Meyar Sheik

CEO & Co-Founder
Certona

How are physical stores enhancing the omni-channel experience? Panelists will discuss strategies to keep your customers coming back to your stores and driving sales across all touch points.
Learn:
• The tech that is the make or break for 2019— and practical applications of it
• How are retail footprints going to enhance the omni-channel experiences: stores that are informative and fun
• Logistics and shipping: will concierge-like services for delivery work for you?
• Seamless, personalized messages are needed post sale and retain loyalty

Jason Ovshak, Head of eCommerce & Digital Marketing at Brighton Collectibles

Jason Ovshak

Head of eCommerce & Digital Marketing
Brighton Collectibles

Amanda Lancellotti, AVP, Digital at Pep Boys

Amanda Lancellotti

AVP, Digital
Pep Boys

Allon Caidar, CEO at TVPage

Allon Caidar

CEO
TVPage

Erica Richey, Director of Customer Marketing at ThirdLove

Erica Richey

Director of Customer Marketing
ThirdLove

3:30 pm - 4:20 pm eTail Fiesta Break In The Expo!

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:20 pm - 4:45 pm Fireside Chat: Away: Reimagining the Travel Experience, from Storytelling, In-Store Retail Experiences, and Beyond

Less than three years ago, Away launched with one product, The Carry-On, and today—more than 500,000 suitcases, six physical retail stores, an in-house media arm, and a global community of travelers later—they're changing the entire travel experience, and reimagining what it means for a brand to connect with their community. In this session, Away's Director of Retail Experience and Store Operations, Will Williams, will explore how Away is disrupting the travel and retail experiences, and how they're working to create a beloved brand that's ultimately inspiring more people to plan their next trip with Away.
Will Williams, Director of Retail Experience and Store Operations at Away

Will Williams

Director of Retail Experience and Store Operations
Away

4:45 pm - 5:00 pm Living Room Meet Fitting Room: Bridging the Gap Between Online & Offline Shopping

Research shows that more and more millennials are shying away from long-term agreement credit cards and looking for the intimate in-store shopping experience to be brought to the digital space. The past decade has introduced new payment, checkout, and technology shifts, such as an uptick in mobile shopping, social commerce, and the introduction of AR/VR. Brands are introducing a more in-store retail-like experience online with new personalized technology features and e-commerce payment solutions that allow for a shopping experience with no limitations.

Audience learning objectives:
• Changing consumer and shopper preferences and expectations
• How companies are innovating to align with changing retail trends
• Introduction of in-store-like features online including “try before you buy,” virtual fitting rooms via AR/VR, real-time customization etc.
Matt Suraci, Head of Commercial NA at Klarna

Matt Suraci

Head of Commercial NA
Klarna

As the store is becoming more focused on experience and brand-building vs. straight
transactions, how are retailers using technology to engage customers? Panelists
will discuss which in-store tech is having the greatest impact and discuss ideas for:
• Confirming that in-store technology enhancements compliment the offline channel
• Identifying technology that enhances vs. detracts from completing the sale 
o AR as fun, useful, or both
o How customers are using social fitting rooms
o Mobile checkout zones to keep your customer moving around the store
• Driving accountability and results in the adoption of in-store technology
• Ensuring your technology investments are reflective of the type of experience your customer wants
  
Vinod Suresh, Director of Product Management at Walmart Labs

Vinod Suresh

Director of Product Management
Walmart Labs

Joscelyn Nazareth, Manager – Global Consumer Systems at Deckers Brands

Joscelyn Nazareth

Manager – Global Consumer Systems
Deckers Brands

Thomas Mackel, Co-Founder at Luxmo

Thomas Mackel

Co-Founder
Luxmo

Track C: Customer Acquisition And Conversion Optimization

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Sai Koppala, CMO at SheerID

Sai Koppala

CMO
SheerID

2:15 pm - 2:40 pm Fireside Chat: If You Build It, They Will Come - Listening To Customer Demand

• Producing tech interactions so the customer feels shopping is “time well spent” versus “time saved” 
• Listening to your communities and taking their lead on what products are hot and what are not
• Building meaningful experiences that are thoughtful and not overdone to make the customer feel catered to
• A closer relationship for better experience and products across channel—a mutual benefit for both customer and retailer
Raphael Weishaupt, SVP, Brand & Acquisition Marketing at FTD

Raphael Weishaupt

SVP, Brand & Acquisition Marketing
FTD

2:40 pm - 3:00 pm Stop Omnichannel Marketing, Start Identity Marketing Featuring DSW

Consumer browsing and buying habits are no longer linear: 90% regularly browse online and purchase in-store. Shoppers expect brands to identify, personalize, and deliver on their needs no matter how many times they cross digital and physical lines or span touchpoints and devices. To meet these expectations, most brands are taking an omnichannel approach to marketing, but few are successfully leveraging the right strategies to deliver experiences customers demand.

Join SmarterHQ’s President & CEO, Michael Osborne, for a fireside chat with DSW’s Senior Manager of CRM & Loyalty, Erica Hermosilla. They will discuss:
• How DSW leverages identity resolution across in-store and digital to create compelling, consistent experiences.
• Marrying loyalty and behavioral data to drive better personalization and deepen customer relationships.
• DSW’s top priorities for 2019.

Michael Osborne, CEO at SmarterHQ

Michael Osborne

CEO
SmarterHQ

Erica Hermosilla, Senior Manager, CRM & Loyalty at DSW

Erica Hermosilla

Senior Manager, CRM & Loyalty
DSW

How are you turning your passive web visitors into true customers? Panelists will go through the CRO strategies that are working for them and review ideas for:

• Constructing a conversion optimization plan
• Looking at tactical ways to increase optimization
• Increasing conversion on your product pages
• Looking at inbound landing pages 
• Rethinking your shopping cart and checkout

Mike Liu, Digital Marketing Manager at TOMS

Mike Liu

Digital Marketing Manager
TOMS

Arvin Yeo, Senior Director of Acquisitions & Engagement Marketing at Hollar

Arvin Yeo

Senior Director of Acquisitions & Engagement Marketing
Hollar

Alex Banys, Director, Global eCommerce and Digital Marketing at Specialized Bicycle Components

Alex Banys

Director, Global eCommerce and Digital Marketing
Specialized Bicycle Components

Swathi Annamalai, Sr. Data Scientist - Marketing & Consumer Insights at eTail West

Swathi Annamalai

Sr. Data Scientist - Marketing & Consumer Insights
eTail West

Tim Bryan, Chief Strategy Officer at Custora

Tim Bryan

Chief Strategy Officer
Custora

3:30 pm - 4:20 pm eTail Fiesta Break In The Expo!

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!
Any way marketing can strategically increase funds for customer acquisition is a win. Especially when they’re backed by their organization’s CFO. Through a touch of random luck, an openness to transparency, and a game face for collaboration, Eyeconic has learned how to embrace the almighty forces of finance to form a relationship that’s elevated our marketing strategies to new levels through their following experiences: 
Bridging the Gap: We discovered what the finance team and the marketing team both really care about and took advantage of what we found. 
Making Nice with Finance: Learning when to pull in your finance folks and turn a stakeholder into a partner. 
Mo’ Money: How Eyeconic found themselves on the receiving end of additional funds to close out a year.  
Build on Honesty: Don’t be so in love with past tactics that you miss opportunities for improvement. At Eyeconic, we are honest with ourselves about things that didn’t work and finance became an accountability partner. 

Tiffanie Burkhalter, GM & VP eCommerce at Eyeconic/VSP Retail

Tiffanie Burkhalter

GM & VP eCommerce
Eyeconic/VSP Retail

Courtney Fadjo-Biro, Eyeconic Head of Marketing, Retail Division at VSP Global

Courtney Fadjo-Biro

Eyeconic Head of Marketing, Retail Division
VSP Global

4:45 pm - 5:00 pm Rethink Your Tech Stack: The Hidden Threats Within Your Marketing Software

Many marketers say they have tech stacks, but in reality, they have become consumed by them. Why? It’s the ongoing search to assemble the magical tech stack that will get us ahead of the competition. A giant stack is nothing to be proud of, though. In fact, it’s inefficient, expensive, and introduces immense organizational risk. In this talk, we’ll discuss why you should use caution when constructing your tech stack and propose ways to avoid common mistakes today’s marketing leaders make related to technology. 
Lindsay Tjepkema, Marketing Director, Americas at Emarsys

Lindsay Tjepkema

Marketing Director, Americas
Emarsys

How can you ensure that your customers have unique and tailored experiences on your site every visit? What can you do to truly differentiate and keep them coming back for more? Panelists will review:
• Digital messaging techniques that are unique with fresh content
• The tech that draws customers into immersive experiences
• Interacting with technology that makes digital marketing feel personal for the customer

Bogdan Constantin, Co-Founder at Menguin

Bogdan Constantin

Co-Founder
Menguin

Carrie Parker, Executive Director of Product Marketing at Valassis Digital

Carrie Parker

Executive Director of Product Marketing
Valassis Digital

Chad Cornstubble, VP eCommerce at Fossil Group, Inc

Chad Cornstubble

VP eCommerce
Fossil Group, Inc

Ranu Coleman, CMO at Azazie

Ranu Coleman

CMO
Azazie

Track D: Marketing To Tomorrow's Customers

2:05 pm - 2:15 pm Chairperson's Opening Remarks


Craig Smith, Founder & CEO at Trinity Insight

Craig Smith

Founder & CEO
Trinity Insight

2:15 pm - 2:40 pm Selling At The Speed Of Social Media Culture: How zulily Works Around The World To Stay Ahead Of Memes, Milennials And Instagram

There’s no question that social media is a key area for retailers looking to grow their business. But the channels aren’t just a way to sell products to consumers – trending topics can give retailers an insight into the consumer zeitgeist and to see what sells. 

In this innovative case study, retail veteran and Zulily VP of home, hardliness and licensing, Kerry Gibson Morris, discusses how Zulily grew to millions of customers by working with global vendors by:
• Quickly taking advantage of cultural trends driven by social media and younger customers
• Highlighting must-have items that are oh-so-Snapchattable , and skyrocket demand from Millennial shoppers…particularly the exploding “DIY” community propagated by Instagram communities
• How zulily, a billion-dollar etailer based in Seattle, WA, built its own global vendor operations portal to empower a team of merchants and vendors alike to move quickly and even anticipate trends, and give customers unique goods based on data

Kerry Gibson-Morris, VP Merchandise at Zulily

Kerry Gibson-Morris

VP Merchandise
Zulily

2:40 pm - 3:00 pm When Customer Engagement Means Customer Acquisition

We all understand marketing and marketing activities through the framework of acquisition, conversion, and retention. It's a familiar and comfortable construct. But what are the new rules when engaging customers means acquiring new ones? With his signature high-energy style, Extole CEO Matt Roche throws a wrench in the works by considering what it means when an existing customer drives awareness, encourages a purchase from a new customer, and is herself compelled to buy again.
Matt Roche, CEO at Extole

Matt Roche

CEO
Extole

3:00 pm - 3:30 pm New: Disruptor Spotlight: Brands To Watch (5 MINUTES EACH)

Join this showcase to take a look at new brands who are taking a technology first approach to growth. Discover how they are using tech to impact customer behavior and purchase patterns and exponentially grow their business by:
• Examining their online and offline footprint, and how tech is linking journeys
• Ideas for differentiating with truly unique customer experiences
• Discussing what these new brands have in common

Ashley Merrill, CEO/Founder at Lunya

Ashley Merrill

CEO/Founder
Lunya

Shaan Sethi, Founder & CEO at Jaanuu

Shaan Sethi

Founder & CEO
Jaanuu

Jeremy Stewart, Founder at Hari Mari

Jeremy Stewart

Founder
Hari Mari

3:30 pm - 4:20 pm eTail Fiesta Break In The Expo!

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:20 pm - 4:45 pm C-Level Chat: Marketing To And Empowering The Generation Z Girl

Listen in to the founders of Blume, a direct-to-consumer collection of self-care products specifically for tween girls. Named by Fast Company as a Most Innovative Company of 2018, Taran and Bunny clue you in as to how to talk to Generation Z, and how they are looking to buy products
Taran Ghatrora, CEO & Co-Founder at Blume

Taran Ghatrora

CEO & Co-Founder
Blume

Bunny Ghatrora, COO & Co-Founder at Blume

Bunny Ghatrora

COO & Co-Founder
Blume

Emily Canal, Staff Writer at Inc. Magazine

Emily Canal

Staff Writer
Inc. Magazine

4:45 pm - 5:00 pm Know What Your Customers Want Before They Do

For AI to be effective, customers must feel a cohesive experience…and for retailers, that will  end in higher conversions. Join Amede as he details AI technology—the science and engineering behind it to create a customer profile and make it very specific to the shopper. He showcases:
• Advantages to the retailer, the "why" behind implementing personalization AI in retail sites
• AI implementation and following the enhanced Customer Journey
• Tracking conversions, increasing customer retention, and building quality sales 

Amede Hungerford, CMO at Reflektion

Amede Hungerford

CMO
Reflektion

5:00 pm - 5:30 pm Case Study Remix: Cover Me! Why eCommerce Brands Are Struggling With PR

Fake news! Influencers—macro and micro! Bloggers! What is the role of a PR firm in 2019 and do we even need one? Join Noa as she discusses concepts (small vs. big) as to why eCommerce brands still need in the PR coverage in a world where everyone seems to have a voice:
• What kind of stories work and what don’t
o Brand vs. sales 
• How to create PR stories with zero budget
• Who are the journalists you need to cover and what do they care about

Noa Cohen, VP Marketing Communication & Content at GlassesUSA

Noa Cohen

VP Marketing Communication & Content
GlassesUSA

Track E: The Future Of CX

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Mario Ciabarra, CEO at Quantum Metric

Mario Ciabarra

CEO
Quantum Metric

2:15 pm - 2:40 pm Case Study Remix: Using Voice Of Customer To Drive CX Design

With over half of the world’s population online and digital natives flooding the buyer base, the way organization’s listen to and use their Voice of Customer data has to evolve. Customers expect a frictionless experience in their channel of choice, and expect businesses to know who they are and what their needs are before they take a seat at the buying table. To truly understand buyer base, companies will need to leverage this increasing volume of data coming at them, evolve it to include leading edge tech that didn’t exist before, all in an effort to hear the customer and provide meaningful value that drives ROI. 

Join Alison as she reviews:
• The most important places to listen, and how to connect at the right moment 
• Selecting technology to hone in on the ideal customer
• How to fold VoC back into your business model for winning results

Alison Herzog, Marketing Director, Global Social Business and Digital Strategy at Dell

Alison Herzog

Marketing Director, Global Social Business and Digital Strategy
Dell

2:40 pm - 3:00 pm How Experimentation Delivers Business Value at Ring: A Customer Story

Engaging the customer is more challenging than ever before. It is no longer optional for companies to use data science and statistics to develop compelling customer experiences.  Businesses must learn to leverage experimentation to deliver an optimized and personalized customer experience in this data-driven environment.  Join us to learn from Ring how experimentation and data-driven decision making is changing their businesses.
Mary Zabriskie, Product Marketing at Optimizely

Mary Zabriskie

Product Marketing
Optimizely

Jerryking Ajih, Senior Solutions Architect- eCommerce at Ring

Jerryking Ajih

Senior Solutions Architect- eCommerce
Ring

Examining the small interactions, often on mobile, can greatly influence purchase decisions. As such, you need to ensure you are mapping out the customer journey to better understand when these micromoments might occur. This panel delves into: 
• Creating personalized micro-moments to engage your most valuable customers
• Ensuring that relevant, localized, easily digestible information is readily available
• Measuring success

Tari Huddleston, VP, eCommerce at Sugarfina

Tari Huddleston

VP, eCommerce
Sugarfina

Ruth Crowley, VP, Customer Experience Design at Lowe's

Ruth Crowley

VP, Customer Experience Design
Lowe's

Jason Hornik

VP, Customer Experience Solutions
Zeta Global

Antonia Hock, VP at Ritz Carlton Leadership Center

Antonia Hock

VP
Ritz Carlton Leadership Center

3:30 pm - 4:20 pm eTail Fiesta Break In The Expo!

Refuel, refresh, grab a drink and find the next best tech in our Expo!

3:30 pm - 4:20 pm Dog Lovers Meet-Up!

Do you speak “Woof?” Meet  in the Social Lounge in the back of the Expo  to swap pics and stories of your favorite furry friend!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Sommelier-Lead Wine Tasting Hosted By Zeta Global

Here at Zeta Global, a glass of wine is always best shared with others! Join us for this exclusive wine event in partnership with eTail West and discover how unique wine flavors are created through variations of ingredients and different distilling techniques. With professional advice on how to collect, age, and serve wine, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass! 

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Craft Beer Samplings Hosted By Iterable

Join Iterable for an exclusive craft beer tasting. Learn how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Whether you are a craft beer connoisseur or someone new to the scene, our beer tasting is sure to add a hop to your step!

4:20 pm - 5:30 pm Invite-Only Cheers With Peers! Bourbon Flights Hosted By Cheetah Digital

Join Cheetah Digital in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!

4:20 pm - 4:45 pm Saks Fifth Avenue and Disney Magical Collaboration “Once an Upon a Holiday” Case Study

The future of the customer experience at Saks Fifth Avenue is focused on The New Luxury, a term Saks defines as connecting with the customer in a meaningful way that captures the customer’s emotions and creates a lifestyle experience through individualization, personalization and ease. Saks partnered with Disney in 2017 to celebrate the 80th anniversary of the classic film, Snow White and the Seven Dwarfs. Saks Fifth Avenue and Disney formed a magical collaboration, “Once a Upon a Holiday” with the following elements: 
● Omni-Channel: A seamless shopping experience with cohesive messaging across all channels of the campaign, including print, email, digital, and social 
● One-of-a-Kind Experiences: A 10-story holiday light show, Saks-hosted Disney character breakfasts at the NYC Flagship, and a theatrical performance on Fifth Avenue
● Exclusive Merchandise: Disney inspired designer merchandise available only at Saks Fifth Avenue and Saks.com

Lisa Cox, VP, Partnerships at Saks Fifth Avenue

Lisa Cox

VP, Partnerships
Saks Fifth Avenue

4:45 pm - 5:00 pm Creating A Narrative For Building Customer Loyalty

You are watching your favorite TV show and you can’t seem to put the remote down. Ever since that first pilot episode years ago, you’ve become an avid fan. The secret to crafting a successful narrative and keeping your viewers engaged is having all the elements of a true story arc.  Similarly, creating a compelling narrative for your brand is critical to attract users, gain customer adoption and keep them coming back for more!  Join Iterable as we discuss how companies are creating their own narrative and growing their community of loyal customers in the U.S. and Canada. 
David Oh, Chief Product Officer at FabFitFun

David Oh

Chief Product Officer
FabFitFun

5:00 pm - 5:30 pm Case Study Remix: The Path To Prosecution: A Case Study In eCommerce Fraud Investigations

Card-Not-Present fraud is rapidly becoming a worldwide phenomenon. The traditional approach to combating would-be fraudsters was to simply focus on the prevention and mitigation of financial losses associated with these crimes. It was simply the “cost of doing business.” However, identifying and prosecuting identify thieves and credit card fraudsters is truly the only way to get to the root cause of this growing criminal industry.
• Analysis & Identification: Identifying anomalies, patterns, and illegitimate transactions is the first step to building a successfully prosecutable case.
• Building a Case File: Compiling data, documentation, identifying potential suspects, and writing a comprehensive narrative. 
• Presenting to Law Enforcement: Educating and building relationships is the most important step in ensuring that the bad guys are put behind bars.
• Closing the Case: The finish line on your path to prosecution could include additional investigative work, testifying, or enhancing/modifying current fraud controls and investigative tactics.  

Chad Evans, Manager eCommerce Investigations at PetSmart

Chad Evans

Manager eCommerce Investigations
PetSmart

Track F: Mobile Moments & Omnichannel

2:05 pm - 2:15 pm Chairperson's Opening Remarks

Al Lalani, CEO at Annex Cloud

Al Lalani

CEO
Annex Cloud

2:15 pm - 2:40 pm Mobile Messaging: Meet Consumers Where They Are

Millions of businesses rely on a variety of tactics to communicate with mobile consumers. Flash sale notifications, electronic receipts, and order status updates are common examples of business-to-consumer communications. Tactics like mobile apps, email, and SMS have been around for a while and are undergoing a needed evolution to meet consumers’ needs for interactivity and personalization they expect.
 
Join Carissa Ganelli, Chief Digital Officer of Subway, to learn how Subway has revamped its mobile app, taken email personalization to new levels, and is already using the next generation of mobile messaging technology (RCS Business Messaging) to reach customers. RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement and higher conversion rates. 
• Key Updates: Understand how RCS Business Messaging will change SMS
• Proven Results: Increase customer engagement and personalization 
• Mobile Reach: Engage with mobile customers more effectively
• The Future: Prepare your brand for the future of messaging based on Subway's experience
Carissa Ganelli, CDO at Subway