Consumers are exponentially savvier and more demanding than ever before. Knowing your individual customer and catering to their needs is fast becoming the holy grail for all retailers. With buying trends increasingly impacted by social media influencers, environmental concerns, and the unexpected, businesses need the ability to respond quickly and proactively in order to create a customer-first strategy.
In this session, hear from Kent Ledgerwood, Director of Transformation at Elementum about the digitization journey of several large retailers. Kent will discuss how these retailers were able to successfully create an omnichannel strategy through enhancing their organization with technology that allowed them to adapt to consumer demand changes. Through these examples learn how your organization can:
● Accept the mess: Perfect is the enemy of progress. Instead, implement a layer that sits on top of your dozens of systems, and makes sense of what data exists currently (no matter how “messy”). It won’t give you flawless insights right away, but it will give you the value you need to start being proactive, while simultaneously shedding light on your otherwise hidden blind spots so you can continuously improve.
● Orchestrate action: Learn to look beyond transactional systems so your team can unify multi-enterprise data and collaborate more effectively cross-functionally and with external partners.
● Prevent stock outs: Proactively discover supply-demand mismatches and execute faster to quickly mitigate issues before they impact customers.
Kent Ledgerwood
Director of Business Transformation
Elementum