eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Shana Seubert

Director, Mobile Foot Locker

Shana Seubert is the Director of Mobile at Foot Locker, Inc., where she leads mobile strategy for a portfolio of retail brands including: Foot Locker, Kids Foot Locker, Lady Foot Locker, Footaction, Champs Sports, Eastbay, and Six:02. Her team is largely focused in the areas of mobile apps product management & strategy, technology & innovation, messaging, payments, and collaborates on omni-channel initiatives. The team sits within the digital marketing services center of expertise (COE) group, and serves all brands with best practices and execution. Prior to joining Foot Locker, Inc. in 2015, Shana led all marketing initiatives for a start-up wireless carrier in Wisconsin. 


Shana was born and raised in Wisconsin and attended college at the University of Wisconsin-La Crosse where she earned a bachelor's degree in Marketing and Management, and spent a semester studying abroad in Melbourne, Australia. Her favorite mobile and omni-channel brands at the moment include Starbucks, Sephora, Ulta, Delta, Amazon, Marriott, Nest, and ESPN. 

Check out the incredible speaker line-up to see who will be joining Shana.

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