eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Transform EMAIL + RETENTION Summit
February 19th, 2019
Email Retention & CRM Best Practices (Retailer Only)
Move the needle with creative strategies that keep customers in the loop with your products. Increase your open rates. Inform, entertain, and increase AOV with content emails. We’ll only talk email during this day, so you leave with not only tons of notes, but tangible ways to solve your challenges. As a bonus we have roundtables designed to get you talking with your peers.
7:30 am - 8:00 am
Networking Breakfast & Registration Sponsored By Zaius
Time to fuel up for a great day of in-depth learning on how to continue connections with customers through email and maintain best CRM retention practices.
8:00 am - 8:10 am
Welcome Remarks
8:10 am - 8:25 am
Chairperson's Opening Remarks
Agathe Westad -
Director of New Business,
Optimove
8:25 am - 8:55 am
Keynote Panel Discussion: 5 Retention Tips And Tricks From Subscription Models
Jordan Narducci -
Head of eCommerce & Consumer Insights,
SnackNation
Chika Okoro -
Head of Marketing, Customer Insights,
FabFitFun
Alvaro De La Rocha -
VP, Marketing,
Bespoke Post
Dan King -
SVP of Marketing and Growth,
Ritual
Subscription boxes are not a trend—it’s a steadfast part of retail, appealing to niche customers’ lifestyles. Learn from leaders on this panel as to how they retain members and ensure their boxes are always fun, relevant and a discovery vehicle:
• The membership mindset: it’s not just receiving stuff, it’s making customers’ life easier
• Making products exciting: ensuring members feel like they never want to miss the next great product
• Aiding in discoverability: how partnering with brands for product leads to thrills for the customer to share socially
• Building box communities to bring together customer to discuss and rate with they received
• Taking all of the social chatter and turning it into actionable data
8:55 am - 9:15 am
From Like To Love, 4 Modcloth Secrets For Creating Great Customers
Jared Stivers -
Director, Customer Retention,
ModCloth
ModCloth has attained a loyal following over the years through building a brand with a unique take on fashion and a voice rooted in individuals marching to their own beat. In practice this has required bringing the conceptual into the marketer’s world of tech stacks, campaigns, and data analytics. Keeping pace with the sources of customer inspiration however has never been more important, in this session we’ll cover a few winning strategies to:
• Cascade inspiration from the brand to direct response marketing channels
• Create campaigns that stand out in the clutter
• Apply practical personalization
• Easy steps for marketing channels to work as a cohesive whole
9:15 am - 9:35 am
Roundtable Host Introductions
Hear quick intros from your roundtable hosts and get ready to take a deep dive into the latest challenges related to email and retention.
9:35 am - 10:35 am
Interactive Roundtables
Matt Killough -
Customer Success Strategist,
Bluecore
Kevin Forsyth -
Director of Growth Strategy,
BounceX
Tim Rhodes -
Sr. Director, Product Marketing,
Cordial
Sajid Patel -
VP, CRM & Analytics,
FTD Companies
Kenna Hilburn -
VP of Account Development,
Liveclicker
Sandra Cordero -
CRM Manager,
Torrid
Andrew Samuels -
Solutions Engineer,
Optimove
Marisa Pisani -
Marketing Manager, Email & SMS,
Sherwin-Williams
Victoria Peppiatt -
COO,
Phrasee
Josh Enzer -
General Manager Loyalty,
Yotpo
Mike Ponzillo -
Chief Revenue Officer,
Vanity Planet
Wade Brown -
Vice President of eCommerce,
Vanity Planet
Bradford Johnson -
Sr. Strategic Director,
Oracle Marketing Cloud
Rose Barnsley -
Director of Sales, Western Region,
eDataSource
Kyle Fossen -
Head of Mid-Market CRM Strategy & Marketing Operations,
HP, Inc.
Josh Neckes -
President & Co-Founder,
Simon Data
Brant Cebulla -
Sr Director, CRM,
Vivino
Get your email challenges solved by expert roundtable moderators from:
Table 1: Why Is It Still So Difficult? A Fundamentally Different Perspective On Driving More Revenue With Less Effort In Email
Moderator: Matt Killough, Customer Success Strategist, Bluecore
Table 2: Triggered: An Interactive Safe-Space Conversation On The Present And Future Of Effective Automation And Acquisition
Moderator: Kevin Forsyth, Director of Growth Strategy, BounceX
Table 3:Cracking The Code: 2019 Retail Marketing Trends Study
Moderator: Tim Rhodes, Sr. Director, Product Marketing, Cordial
Retail Moderator: Sajid Patel, VP, CRM & Analytics, FTD Companies
Table 4: How To Achieve Immediate Success With High Pressure Campaigns
Moderator: Kenna Hilburn, VP of Account Development, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid
Table 5: Designing Marketing Experiments: The Scientific Way to Measure Marketing Effectiveness
Moderator: Andrew Samuels, Solutions Engineer, Optimove
Table 6: AI Without Buzzwords:How To Tell If AI Is The Solution To Your Problem
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Marisa Pisani, Marketing Manager, Sherwin-Williams
Table 7: The D2C Blueprint For Brand Loyalty: Fresh Approaches To Forge Powerful Customer Relationships
Moderator: Josh Enzer, General Manager Loyalty, Yotpo
Retail Moderators: Mike Ponzillo, CRO, Vanity Planet & Wade Brown, Vice President of eCommerce, Vanity Planet
Table 8: Make It Personal: Use Data to Deliver Unforgettable Customer Experiences
Moderator: Bradford Johnson, Sr. Strategic Director, Oracle Marketing Cloud
Table 9: Deliverability Empowered: How Customer Engagement Limits Can Make or Break Your Inbox Delivery
Moderator: Rose Barnsley, Director of Sales, Western Region, eDataSource
Retail Moderator: Kyle Fossen, Head of Mid-Marker CRM Strategy & Marketing Operations, HP Inc.
Table 10: Mastering Your Tech Stack: Building Personalized Experiences That Delight Customers and Drive Revenue
Moderator: Josh Neckes, President & Co-Founder, Simon Data
Retail Moderator: Brant Cebulla, Sr. Director, CRM, Vivino
10:55 am - 11:25 am
Morning Coffee & Refreshments
Your mind is buzzing with ideas so grab some coffee and keep it going!
11:25 am - 11:45 am
Keynote: Targeted Messaging Beyond The Last Click
Swathi Annamalai -
Sr. Data Scientist - Marketing & Consumer Insights,
eTail West
As a Data Professional, Swathi believes data to be the backbone of every industry and also being the most valuable tool that can foster better decision making for a company. She is actively involved in applying machine learning, model building to study user behavior and engagement, churn prediction, sentiment analysis. And she is leading her team to building a multiple level of insights across funnel analysis, source attribution, path and retention analysis in order to improvise marketing and product building strategies across the company. Join her to:
• Explore Attribution Modeling to identify successful conversions; Understand your customers purchase journey
• What are Markov Models? Its advantages compared to traditional Last Click Attribution Modeling
• Why Direct-To-Consumer is becoming important in Retail Channels?
• Insights from a Data Scientist: Predicting Customer Journey to Boost ROAS
11:45 am - 12:45 pm
Interactive Roundtables
Matt Killough -
Customer Success Strategist,
Bluecore
Kevin Forsyth -
Director of Growth Strategy,
BounceX
Tim Rhodes -
Sr. Director, Product Marketing,
Cordial
Sajid Patel -
VP, CRM & Analytics,
FTD Companies
Kenna Hilburn -
VP of Account Development,
Liveclicker
Sandra Cordero -
CRM Manager,
Torrid
Andrew Samuels -
Solutions Engineer,
Optimove
Marisa Pisani -
Marketing Manager, Email & SMS,
Sherwin-Williams
Victoria Peppiatt -
COO,
Phrasee
Josh Enzer -
General Manager Loyalty,
Yotpo
Mike Ponzillo -
Chief Revenue Officer,
Vanity Planet
Wade Brown -
Vice President of eCommerce,
Vanity Planet
Bradford Johnson -
Sr. Strategic Director,
Oracle Marketing Cloud
Rose Barnsley -
Director of Sales, Western Region,
eDataSource
Kyle Fossen -
Head of Mid-Market CRM Strategy & Marketing Operations,
HP, Inc.
Josh Neckes -
President & Co-Founder,
Simon Data
Brant Cebulla -
Sr Director, CRM,
Vivino
Get your email challenges solved by expert roundtable moderators from:
Table 1: Why Is It Still So Difficult? A Fundamentally Different Perspective On Driving More Revenue With Less Effort In Email
Moderator: Matt Killough, Customer Success Strategist, Bluecore
Table 2: Triggered: An Interactive Safe-Space Conversation On The Present And Future Of Effective Automation And Acquisition
Moderator: Kevin Forsyth, Director of Growth Strategy, BounceX
Table 3:Cracking The Code: 2019 Retail Marketing Trends Study
Moderator: Tim Rhodes, Sr. Director, Product Marketing, Cordial
Retail Moderator: Sajid Patel, VP, CRM & Analytics, FTD Companies
Table 4: How To Achieve Immediate Success With High Pressure Campaigns
Moderator: Kenna Hilburn, VP of Account Development, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid
Table 5: Designing Marketing Experiments: The Scientific Way to Measure Marketing Effectiveness
Moderator: Andrew Samuels, Solutions Engineer, Optimove
Table 6: AI Without Buzzwords: How To Tell If AI Is The Solution To Your Problem
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Marisa Pisani, Marketing Manager, Sherwin-Williams
Table 7: The D2C Blueprint For Brand Loyalty: Fresh Approaches To Forge Powerful Customer Relationships
Moderator: Josh Enzer, General Manager Loyalty, Yotpo
Retail Moderators: Mike Ponzillo, CRO, Vanity Planet & Wade Brown, Vice President of eCommerce, Vanity Planet
Table 8: Make It Personal: Use Data to Deliver Unforgettable Customer Experiences
Moderator: Bradford Johnson, Sr. Strategic Director, Oracle Marketing Cloud
Table 9: Deliverability Empowered: How Customer Engagement Limits Can Make or Break Your Inbox Delivery
Moderator: Rose Barnsley, Director of Sales, Western Region, eDataSource
Retail Moderator: Kyle Fossen, Head of Mid-Marker CRM Strategy & Marketing Operations, HP Inc.
Table 10: Mastering Your Tech Stack: Building Personalized Experiences That Delight Customers and Drive Revenue
Moderator: Josh Neckes, President & Co-Founder, Simon Data
Retail Moderator: Brant Cebulla, Sr. Director, CRM, Vivino
12:45 pm - 1:45 pm
Lunch & Networking
Take this time to chat and chew with someone you may not have met yet!
1:45 pm - 2:15 pm
Panel Discussion: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand
Brian Border -
VP of CRM,
Shutterfly, Inc.
Phil Irvine -
Director, CRM,
The Bouqs Company
Scott Gifis -
President,
AdRoll
With so many channels to connect, why is it that today’s customers seek brand relationships? It is critical to know which data will lead to an effective retention program. Testing and measuring the effectiveness of the program and iterating as needed, will lead to long term connection. Executives on this panel give you their best tips to enhance the customer and buyer relationship:
• Understanding how and why today’s customers are seeking brand relationships
• Connecting with your customers: assessing data to understand how to engage them long term
• Creating and implementing an effective retention program
• Testing and measuring the effectiveness of your program and iterating as needed
2:15 pm - 3:15 pm
Interactive Roundtables
Matt Killough -
Customer Success Strategist,
Bluecore
Kevin Forsyth -
Director of Growth Strategy,
BounceX
Tim Rhodes -
Sr. Director, Product Marketing,
Cordial
Sajid Patel -
VP, CRM & Analytics,
FTD Companies
Kenna Hilburn -
VP of Account Development,
Liveclicker
Sandra Cordero -
CRM Manager,
Torrid
Andrew Samuels -
Solutions Engineer,
Optimove
Marisa Pisani -
Marketing Manager, Email & SMS,
Sherwin-Williams
Victoria Peppiatt -
COO,
Phrasee
Josh Enzer -
General Manager Loyalty,
Yotpo
Wade Brown -
Vice President of eCommerce,
Vanity Planet
Mike Ponzillo -
Chief Revenue Officer,
Vanity Planet
Bradford Johnson -
Sr. Strategic Director,
Oracle Marketing Cloud
Rose Barnsley -
Director of Sales, Western Region,
eDataSource
Kyle Fossen -
Head of Mid-Market CRM Strategy & Marketing Operations,
HP, Inc.
Josh Neckes -
President & Co-Founder,
Simon Data
Brant Cebulla -
Sr Director, CRM,
Vivino
Get your email challenges solved by expert roundtable moderators from:
Table 1: Why Is It Still So Difficult? A Fundamentally Different Perspective On Driving More Revenue With Less Effort In Email
Moderator: Matt Killough, Customer Success Strategist, Bluecore
Table 2: Triggered: An Interactive Safe-Space Conversation On The Present And Future Of Effective Automation And Acquisition
Moderator: Kevin Forsyth, Director of Growth Strategy, BounceX
Table 3:Cracking The Code: 2019 Retail Marketing Trends Study
Moderator: Tim Rhodes, Sr. Director, Product Marketing, Cordial
Retail Moderator: Sajid Patel, VP, CRM & Analytics, FTD Companies
Table 4: How To Achieve Immediate Success With High Pressure Campaigns
Moderator: Kenna Hilburn, VP of Account Development, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid
Table 5: Designing Marketing Experiments: The Scientific Way to Measure Marketing Effectiveness
Moderator: Andrew Samuels, Solutions Engineer, Optimove
Table 6: AI Without Buzzwords: How To Tell If AI Is The Solution To Your Problem
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Marisa Pisani, Marketing Manager, Sherwin-Williams
Table 7: The D2C Blueprint For Brand Loyalty: Fresh Approaches To Forge Powerful Customer Relationships
Moderator: Josh Enzer, General Manager Loyalty, Yotpo
Retail Moderators: Mike Ponzillo, CRO, Vanity Planet & Wade Brown, Vice President of eCommerce, Vanity Planet
Table 8: Make It Personal: Use Data to Deliver Unforgettable Customer Experiences
Moderator: Bradford Johnson, Sr. Strategic Director, Oracle Marketing Cloud
Table 9: Deliverability Empowered: How Customer Engagement Limits Can Make or Break Your Inbox Delivery
Moderator: Rose Barnsley, Director of Sales, Western Region, eDataSource
Retail Moderator: Kyle Fossen, Head of Mid-Marker CRM Strategy & Marketing Operations, HP Inc.
Table 10: Mastering Your Tech Stack: Building Personalized Experiences That Delight Customers and Drive Revenue
Moderator: Josh Neckes, President & Co-Founder, Simon Data
Retail Moderator: Brant Cebulla, Sr. Director, CRM, Vivino
3:15 pm - 3:45 pm
Afternoon Coffee & Refreshments
The day is winding down but there are still great learnings ahead! Fuel up during this time.
3:45 pm - 4:15 pm
Panel Remix: Opening eMail, Closing The Sale With Perfect Personalization
Janet Bingham -
Email Marketing Manager, Brand Marketing,
Zazzle
David Maxson -
Senior Director Interactive Marketing,
Avery Products Corporation
Cassie Young -
Chief Commercial Officer,
Sailthru
Erin Vitero -
CRM Manager,
JustFab
eMail remains the most direct line of communication to your customers. Are you keyed into what really makes customers want to open your message, or are you being “swiped left” to trash? Leaders on this panel give you ideas to speak like your customer for a “human touch” and using email as a relationship builder and not just a sales channel:
• The first look—testing subject lines that really draw in the customer and reflect the email’s true purpose
• Contextual information as the key to success based on search history
• Speaking like your customer, building out fun CTAs with a “human touch”
• Not using email as a sales tool and keeping it as a relationship builder or education tool
4:15 pm - 4:40 pm
Guest Speaker And Interactive Session! Think Outside The [Subscription] Box To Create Recurring Customer Relationships
Lily Varon -
Digital Business Strategy Analyst,
Forrester
Retailers and brands are eager to bake predictable recurring revenue into their business models. They see subscription boxes and auto-replenishment services as a way to build loyalty with their customers. In this session, Forrester Analyst Lily Varon will discuss key elements to any compelling subscription offering; smart ways to increase stickiness of your subscription offering; and how your technology stack must change to support recurring customer relationships
4:40 pm - 4:40 pm
Conclusion Of Transform EMAIL+RETENTION Summit
5:00 pm - 5:45 pm
Cocktails & Conversations (Retailer Only): Connect With Retail Peers From Similar Sized Organizations
Zach Zelner -
CEO,
PupSocks
Ted Baker -
CEO/Cofounder,
QALO Inc.
Stacy Carpenter -
Director of Customer Experience,
TOMS
Erin Vitero -
CRM Manager,
JustFab
Grab a cold beer or a glass of wine and join your new peers at informal conversations organized by online revenue. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office.
0-25 Million in online revenues
Zach Zelner, CEO, PupSocks
25-100 Million in online revenues
Ted Baker, CEO, QALO
100-500 Million in online revenues
Stacy Carpenter, Director of Customer Experience, TOMS
500 Million+ in online revenues
Erin Vitero, CRM Manager, JustFab
5:45 pm - 5:45 pm
Conclusion Of Cocktails & Conversations
5:45 pm - 7:00 pm
eTail Casino Royale Reception Hosted By Certona & FuelX
Play your cards right at our Casino Royale Grand Opening Reception! Sit around the table and play poker, blackjack, roulette and much more with your new friends.